Google Ads Specialist

This is a remote position.

Job Description

Are you a Google Ads wizard with a passion for crafting campaigns that deliver real results? We’re on the lookout for a part-time Google Ads Expert to join our innovative team and supercharge our clients’ digital advertising efforts. In this role, you’ll have the opportunity to work with a fascinating mix of clients, from sizzling local eateries to established financial powerhouses. Your expertise will be crucial in developing and optimizing Google Ads campaigns that not only meet but exceed our clients’ marketing objectives. If you thrive in a dynamic environment, love the challenge of navigating complex advertising landscapes, and get a thrill from seeing your strategies drive tangible business growth, this is your chance to make a significant impact in a rapidly expanding agency.

Responsibilities

• Craft and manage high-performing Google Ads campaigns across various industries, including restaurants, financial services, and entertainment
  
• Develop compelling ad copy, select targeted keywords, and optimize landing pages to maximize campaign effectiveness
  
• Create and fine-tune YouTube ad campaigns that capture audience attention and drive conversions
  
• Navigate the complexities of special category restrictions, particularly for financial and regulated industries
  
• Implement robust conversion tracking using Google Tag Manager to provide clear ROI metrics for our clients
  
• Conduct regular performance analyses and use data-driven insights to continuously refine and improve campaign strategies
  
• Manage client budgets with precision, ensuring optimal ROI through strategic bid management and budget allocation
  
• Stay at the forefront of Google Ads best practices, new features, and industry trends to keep our clients ahead of the competition
  
• Collaborate with our broader marketing team to align Google Ads efforts with overall digital marketing strategies
  
• Prepare and present clear, insightful reports to clients, demonstrating the value and impact of your work
  

Requirements

• Proven experience in managing successful Google Ads campaigns across diverse industries
  
• Google Ads certification and Portfolio of sample works required
  
• Proficiency in Google Tag Manager and Google Analytics for comprehensive campaign tracking and analysis
  
• Demonstrated success in YouTube advertising and video campaign optimization
  
• Familiarity with advertising regulations in financial and other special categories
  
• Sharp analytical skills with a talent for translating data into actionable strategies
  
• Excellent communication skills for crafting compelling ad copy and presenting results to clients
  
• Experience with A/B testing and a data-driven approach to campaign optimization
  
• Ability to manage multiple client accounts efficiently in a fast-paced environment
  
• Strong problem-solving skills and adaptability to navigate changing client needs and industry trends
  
• Familiarity with SEO principles and how they integrate with PPC strategies
  
• Reliable high-speed internet connection and a quiet workspace for remote work
  

Requirements