Paid Ads Specialist for Lead Generation

We are seeking a highly skilled Paid Ads Specialist with expertise in Google Ads, Linkedin ads and Facebook Ads to lead our paid advertising efforts for high-quality lead generation. This is a fully remote position that requires proven experience and a track record of delivering valid leads.

Responsibilities:

• Campaign Management

  • Plan, create, and manage Google Ads and Facebook Ads campaigns focused on lead generation.

  • Conduct A/B testing to refine ad creatives, copy, and targeting strategies.

  • ​​​​​​​Optimize campaigns to improve ROI, conversion rates, and lead quality.

• Targeting & Audience Development

  • ​​​​​​​​​​​​​​Identify and target key demographics, including C-level executives, IT managers, and decision-makers in industries such as real estate, accounting, and professional services.

  • ​​​​​​​Develop custom audiences, lookalike audiences, and retargeting strategies to maximize engagement.

• Performance Analysis

  • Monitor campaign metrics such as CTR, CPC, CPL, and ROAS to ensure alignment with lead generation goals.

  • ​​​​​​​Provide detailed performance reports and actionable insights to the marketing team.

• Ad Copy & Creative Coordination

  • ​​​​​​​Collaborate with the marketing team to craft compelling ad copy and visuals tailored to the target audience.

  • ​​​​​​​Align all ads with Crimson IT’s branding and messaging.​​​​​​​

• Budget Management

  • Manage advertising budgets to achieve lead generation targets within cost constraints.

  • Recommend budget adjustments based on performance trends and market analysis.

• Proof of Results

  • ​​​​​​​​​​​​​​Provide proof of experience and examples of campaigns that successfully generated valid leads.

  • ​​​​​​​Demonstrate the ability to produce high-quality, actionable leads through data-backed case studies or campaign results.

• Creative Support

  • ​​​​​​​Indicate if you have video editing or graphic design skills to support ad creative development.

• Competitor Research

  • ​​​​​​​​​​​​​​Analyze competitor campaigns to identify opportunities and refine strategies.

  • ​​​​​​​Stay updated on industry trends, algorithm changes, and paid advertising best practices.

Qualifications:

• Experience

  • ​​​​​​​​​​​​​​Proven experience managing Google Ads and Facebook Ads campaigns for lead generation (minimum 2-3 years).

  • ​​​​​​​Demonstrated success in generating high-quality leads and achieving measurable results, with proof of campaign outcomes.

• Skills

  • ​​​​​​​Strong expertise in paid advertising platforms, including Google Ads Manager and Meta Ads Manager.

  • Proficiency in keyword research, audience segmentation, and campaign optimization.

  • ​​​​​​​Strong analytical skills and experience with tools like Google Analytics, Data Studio, or similar platforms.

• Creative Skills

  • State if you have video editing experience or graphic design experience to enhance campaign visuals.

• Knowledge

  • Familiarity with B2B marketing and IT services industries is a plus.

  • Understanding of cybersecurity and compliance-related targeting strategies is preferred.

• Education

  • ​​​​​​​Bachelor’s degree in Marketing, Business, or a related field (preferred but not required).