Digital and External communication Specialist

Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.

Valeo Group is one of the world's largest Automotive suppliers which is an inspired company focused on innovative products, development and customer satisfaction. Working with us means managing the most advanced and sophisticated technologies.

Within the Valeo Service South East-Europe marketing team, in liaison with Valeo Service Activity Digital team and Communication team, we are looking for a Digital Champion and External Communication Specialist who will deploy the global strategy with local efficiency. 

You will play a key role to turn Valeo Service, the Valeo Group Company worldwide leader in the aftermarket automotive, into a digital aftermarket automotive player. You will manage the traffic generation, the animation of our Loyalty Program and customer portal, and the activities related to the external communication of the company (as events management, email marketing automation)

You will manage four core missions: 

Generate and optimize your traffic

• You manage the different traffic levers like SEO, SEA, Social media (i.e. Facebook) to generate targeted audiences mainly workshops, distributors and drivers. You can manage a local agency in accordance with Central. You are the referral to identify local opportunities with WhatsApp or any local social network.

• You continuously track and improve your performance on all digital touch points. You are the local key contact for dashboards and metrics on digital activities in order to optimize our budgets for acquisition.

Turn visitors into qualified leads

• You will adapt and create your content for news, fairs, and strive for the efficiency of our tools and services like Tech@ssist parts finder & technical documentation, Webinars in liaison with technical team (TechCare). You need to embark our local distributors and workshops to use our website and application (Loyalty Program - Valeo Specialist Club) in order to generate more sales, capture data, and lighten the back office workload.   

Turn qualified leads into ambassadors and animate our community (garage network, loyalty program)

• You are the expert on lead nurturing and propose marketing automation strategy. The objective is to engage our audience and increase their appearance score and finally their turnover / Valeo market share. You need to turn our visitors into leads and to engage them by becoming customers and ambassadors. You will have to identify their pain points and propose a solution to solve them.

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Coordinate external communication activities with the aim to improve company brand awareness

• You will organize and manage different events mainly across Italy, Greece, and the Balkan area, ensuring smooth execution and alignment with brand objectives.

• You will oversee the creation and adaptation of marketing materials through external agencies

• You are able to adjust graphic materials in-house using design tools like Adobe Suite.

• You will develop and execute a communications strategy combining PR, marketing, and online efforts to boost brand visibility.

Skills & Experience required

• Master Degree in Economics/Digital Communication

• Fluent English and Italian (mandatory B2)

• Minimum 3-year previous experience in external/digital communication roles within multinational industrial companies (automotive sector preferred)

• Excellent knowledge of Office, Google, mailing tools such as MailChimp, MailUp, CMS tools (such as Drupal, Wordpress), digital marketing contents (SEO, SEA), good data analysis skills

• Good knowledge of Adobe suite tools is a plus (Photoshop, Illustrator, Indesign)

Don´t miss the opportunity of joining us and take advantage of being part of an international company that commits to ethics, transparency, empowerment, professionalism and teamwork. At Valeo, innovation is driven by the diversity, authenticity and energy of its talents. Is that you? We want to know you!

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Join Us !
Being part of our team, you will join:
- one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development
- a multi-cultural environment that values diversity and international collaboration
- more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth
- a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development

More information on Valeo: https://www.valeo.com