Description
Marketing Automation Campaign Manager
Remote - Colombia
*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*
The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.
The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
For more information about Anthology and our career opportunities, please visit www.anthology.com.
As a Marketing Automation Campaign Manager, you will be responsible for building and executing complex multi-step campaigns using our marketing automation platform. You’ll play a pivotal role in the execution and analysis of campaigns at the global and regional level. Working closely with field marketing and other members of the demand center, you will manage the production and roll-out of marketing campaigns, ensuring they are deployed according to plan and on time.
Primary responsibilities include:
- Building and executing marketing campaigns using our marketing automation platform (Eloqua); production tasks will include but are not limited to emails, landing pages, forms, segments, and campaign canvas logic
- Producing, testing, and launching email campaigns, subject to approval
- Working the campaign owners to ensure project plans get executed including deadlines and SLA compliance, specs, assets, budget, vendor coordination, status updates, approvals, and final delivery
- Ensuring all emails are delivered in line with brand guidelines
- Tracking all emails in our project management software (asana) and making sure work is assigned and staying on track to meet deadlines
- Tracking progress of campaigns once live and reporting on campaign impact
- Optimizing and standardizing program implementation processes across the organization, contributing to the development of standard campaign build processes and best practices; collecting and sharing feedback on improvements to the campaign production process
- Supporting manager in promoting and delivering training on new campaign developments
- Collaborating with various stakeholders across the marketing organization, including copywriting, design, field marketing, client success marketing, demand generation, and marketing leadership
- Staying up-to-date with the latest marketing automation trends, best practices, and technologies
The Candidate:
Required skills/qualifications:
- Bachelor’s degree in Marketing, Communications, or Business or equivalent work experience
- At least 5 years of related marketing experience, preferably in a global team and/or marketing agency experience
- Extensive knowledge of Marketing Automation platforms, preferably Eloqua
- Demonstrated experience in building campaigns, using marketing automation tools, and executing projects of varying complexity
- Experience with A/B testing and optimization
- Experience with HTML and CSS for email and landing page templates
- Good knowledge of digital marketing, UTM tracking, goal conversion tracking, and email and landing page best practices, preferably including Google Analytics and Google Tag Manager
- Ability to effectively prioritize multiple projects and manage results while maintaining flexibility
- Hands-on, collaborative, and a can-do attitude
- Fluency in written and spoken English at CEF B2 level or above
Preferred skills/qualifications:
- Experience with CRM, preferably Salesforce
- Knowledge of JavaScript coding
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
