Revenue Marketing Coordinator, LATAM

Description

BioCatch is the leader in Behavioral Biometrics, a technology that leverages machine learning to analyze an online user’s physical and cognitive digital behavior to protect individuals online. BioCatch’s mission is to unlock the power of behavior and deliver actionable insights to create a digital world where identity, trust, and ease seamlessly co-exist. Today, BioCatch counts over 25 of the top 100 global banks as customers who use BioCatch solutions to fight fraud, drive digital transformation, and accelerate business growth. BioCatch’s Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures, and National Australia Bank, helps BioCatch to identify creative and cutting-edge ways to leverage the unique attributes of behavior for fraud prevention. With over a decade of analyzing data, more than 80 registered patents, and unparalleled experience, BioCatch continues to innovate to solve tomorrow’s problems. For more information, please visit www.biocatch.com.

The LATAM Revenue Marketing Coordinator at BioCatch will focus on the development and execution of digital and field marketing programs in alignment with BioCatch’s global Account-Based Engagement (ABE/ABM) strategy for Latin America. Primary responsibilities include planning, launching, executing, and tracking digital marketing programs, including 1-to-1 and 1-to-Few ABM campaigns across various channels such as email, social media, paid media, and content syndication. The role also involves researching and executing virtual and in-person events, conducting account and persona research, leveraging intent data for targeted marketing, and ensuring leads are properly entered and tracked in our marketing automation and CRM systems.

Key responsibilities include writing compelling copy in Spanish for landing pages, email campaigns, and ad creatives to support digital initiatives, and optimizing campaigns through data analysis. The candidate will provide operational support, utilizing marketing technology platforms including 6sense, HubSpot, Monday, and Salesforce to execute and analyze campaign performance.

The ideal candidate for this role is digitally savvy, curious, creative, organized, and data-driven. They should possess a deep understanding of digital marketing strategies, account-based marketing, and the importance of segmentation, personalization, and automation. Passion for data-driven decision-making and optimization is essential.

Responsibilities:

• Work closely with the global revenue marketing team and LATAM sales team to research, develop, and execute digital ABM campaigns across multiple channels, including email marketing, paid media, and social platforms.
• Develop and manage ABM digital campaign components from inception to execution.
• Adapt BioCatch content for LATAM markets with a digital-first approach.
• Craft engaging copy for digital channels including emails, landing pages, social media, and ads.
• Plan and execute field and virtual events, overseeing all logistics aspects such as venue, catering, branding, etc. 
• Manage revenue marketing programs, ensuring accurate data entry and tracking of leads and campaign performance.
• Leverage marketing technology tools such as 6sense to monitor intent signals and optimize campaign targeting.
• Track and report digital marketing performance against KPIs, making data-driven recommendations for improvements.

Requirements

• 3-5 years of experience in digital marketing, account-based marketing, or marketing operations.
• Native Spanish speaker with fluent English proficiency.
• Strong understanding of digital marketing strategies, including demand generation, lead nurturing, and marketing automation.
• Proven experience in content creation, email marketing, and paid media campaigns.
• Excellent project management skills with the ability to meet deadlines and collaborate across teams.
• Analytical mindset with the ability to measure, analyze, and optimize digital marketing efforts based on KPIs.
• Experience partnering closely with sales, and planning and executing digital and in-person events.
• Familiarity with account-based marketing principles and customer journey mapping.
• Proficiency in marketing platforms such as HubSpot, 6sense, and Salesforce preferred.
• Availability to travel within Latin America (up to 20%).

Location: Ideally based in Colombia, but open to candidates from Mexico.