Summer 2025 Intern - Marketing Operations

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us! 

• All postings close: February 21st, 2025 

• Interviews: Early to Mid March

• Offers: By end of March

2025 Start Dates:

This position has opportunities to start in the Summer. Please see our start date below and let us know your availability.

• Summer Internships: Monday, May 19, 2025 (40/hours per week max)

The Marketing Operations Intern works closely with the Corporate Marketing, Digital Marketing, Product Marketing, and Sales teams to push products to the marketplace. This person maintains data integrity, performs analysis, assists with automation functions, and/or website optimization.

What You'll Do
Marketing Operations Interns may perform any of the following activities depending upon which team(s) they may support:

Marketing Operations

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition

    
Marketing Automations

• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation

Digital Marketing

• Analyze and identify optimization areas (e.g. search trends, visitor engagement, conversion, user interaction, etc.)
• Create and implement an actionable plan and recommendations for improving how visitors find and use our website
• Conduct a website content audit, including brand voice, SEO optimization, governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure success of web content for integrated marketing campaigns

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What You'll Need

Minimum Qualifications

• Must be currently enrolled in a degree-seeking program, preferably in marketing, marketing analytics, consumer behavior, or related program

Preferred Qualifications

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with strong propensity for action, results and continuous improvement
• The ability to work successfully in a high-energy, fast paced, rapidly changing environment is necessary
• Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
• Experience with reporting and analytics preferred

If Digital Marketing focused:

• Working knowledge of Drupal or other web content management systems (CMS)
• HTML experience necessary
• Experience with CSS and Bootstrap preferred

Working Conditions & Travel Requirements

• Minimal travel
• Reliable internet access for any period of time working remotely, not in a Workiva office
• Must be authorized to work in the United States and not require sponsorship now or in the future

How You’ll Be Rewarded

✅ 401(k) participation and match

✅ Paid sick leave

✅ A unique opportunity to further your learning experience through additional internship seasons

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.