Marketing Lead, APAC

At Movement Labs, we are leading the way in blockchain technology with an open modular framework for building and deploying Move-based infrastructure, applications, and blockchains in any distributed environment. To support our growth in the dynamic APAC region, we’re seeking a Marketing Lead, APAC, to lead our regional strategy, foster community growth, and amplify our presence across key markets.

This role is ideal for a seasoned marketing leader with a deep understanding of the APAC region, particularly China and Korea, and the ability to execute impactful campaigns, build communities, and collaborate with local agencies to drive business outcomes.

You Will

• Develop and execute the APAC marketing strategy

• Lead marketing efforts in APAC, focusing on China, Korea, and Turkey while leveraging existing communities in Taiwan, Vietnam, and other Asian markets

• Craft and deliver impactful narratives, ensuring Movement Labs resonates with diverse audiences across the region

• Collaborate with media, influencers, and KOLs to increase visibility and drive engagement

• Build and scale communities in key cities like Beijing, Seoul and Istanbul

• Strengthen relationships with KOLs and other influential community members

• Leverage and expand existing networks across APAC to grow Movement Labs' presence

• Oversee regional projects, ensuring efficient execution and alignment with global marketing goals

• Manage external agencies and partners to deliver high-impact campaigns and initiatives

• Set and track performance metrics to evaluate the success of campaigns and strategies

• Work cross-functionally with global teams, including marketing, business development, and community management, to align on strategy and execution

• Manage and grow a high-performing team, fostering a culture of autonomy, collaboration, and ownership.

You Have

• Extensive marketing background with 7+ years of experience in regional or global roles, ideally within the blockchain industry

• Proven expertise in the Chinese and Korean markets, with a comprehensive understanding of the broader APAC region and Turkey

• Experience building and managing communities, including working with influencers, KOLs, and other key stakeholders

• Exceptional operational and project management skills, with the ability to prioritize, execute, and lead initiatives across multiple markets

• Solid business acumen and the ability to identify and capitalize on regional growth opportunities

• Excellent communication and interpersonal skills, with fluency in English and proficiency in Mandarin and/or Korean a plus

• A proactive and self-managing approach, capable of thriving in a fast-paced and autonomous environment.

We offer a competitive salary, token award, and benefits package, as well as the opportunity to work with a talented and passionate team at the forefront of the web3 revolution. If you are a driven, community-focused professional with a passion for blockchain technology, we'd love to hear from you.

To be successful in our mission to create a thriving ecosystem around the Move language and Movement platform, it is essential to build a team enriched with diverse perspectives and experiences. We are committed to being an equal opportunity employer and cherish the diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We welcome candidates from all backgrounds to apply and consider all qualified applicants with arrest and conviction records, in line with the San Francisco Fair Chance Ordinance.