Senior Product Management, Marketing Persona

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

Solve Big Problems. Build Fundamentally Different Solutions That Deliver Results Fast.

At Demandbase, we are setting a bold vision: to empower B2B marketers with AI-driven tools that fundamentally transform how they generate pipeline, optimize account engagement, and prove ROI. By joining us, you’ll be part of a team committed to transform the way B2B companies go to market.

Big Questions to Answer Before Applying:

• Are you ready to challenge the status quo and build tools that drive real outcomes?
• Can you innovate on known problems while thinking outside the box?
• Do you believe quick iterations and early launches are critical to success?
• Are you humble yet passionate about delivering value to customers?
• Do you have the grit to experiment, fail fast, and iterate quickly?

About the Role: As the Product Management Leader, you’ll take charge of building solutions that directly address marketers’ biggest frustrations. From fixing inefficient pipelines to creating tools that drive measurable outcomes, your work will make Demandbase indispensable. You’ll report directly to the VP of Product Management, a passionate and energetic leader committed to setting a bold vision while giving teams the responsibility and autonomy to move fast, make bold decisions, and deliver impactful outcomes that redefine B2B marketing.

Ideally, you will join us in San Francisco a few days a week, but remote candidates across the U.S. are welcome to apply.

What You’ll Be Doing:

• Fundamentally Different, Not Incrementally Better: Approach every product decision with a mindset to break the mold, delivering transformative solutions that redefine what’s possible in B2B marketing.
• Customer-First Focus: Relentlessly solve customer pain points to create sticky, must-have features.
• AI Innovation: Build AI-powered agents that deliver actionable summaries and insights, providing marketers with clear, stage-specific intent signals to optimize campaigns, accelerate pipeline velocity, and drive smarter decisions.
• Product Strategy: Own a part of the product vision and roadmap to prioritize pipeline-generating features and prove marketing ROI.
• Scrappy Execution: Test, validate, and scale ideas quickly while always always learning from customer feedback.
• Metrics That Matter: Define success metrics focused on reducing churn and driving revenue impact.
• Collaborative Leadership: Align engineering, design, marketing, and customer success teams to ship high-impact features fast.

What We’re Looking For:

• Customer Pain Obsessed: You turn customer frustrations into transformative solutions.
• Action-Oriented Leader: You find opportunities, make decisions, and execute with urgency.
• Data-Driven Thinker: You back decisions with data and communicate impact clearly.
• B2B SaaS Expertise: Experience with ABM, ABX, or marketing technology is a big plus.
• Scrappy and Strategic: You act fast while focusing on long-term value.
• AI Fluent: Familiar with AI, predictive analytics, and marketing tools integrations.

Be part of a team that values bold thinking, fast execution, and a relentless focus on making Demandbase indispensable to our customers. 

Why Join Us? Join us and be the driving force that redefines how marketers and sales teams thrive together. We value bold thinking, fast execution, collaboration and giving our teams the responsibility and autonomy to make an impact, while fostering diversity in thought to drive innovative solutions. 

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.