Associate Director/Director, Social Media

About The Role: 

We’re looking for a strategic, creative leader to shape how our brand shows up across social media. As Associate Director/Director of Social Media, you’ll own the strategy and execution of our organic social channels, while also driving influencer programs and ensuring social integrates seamlessly with larger campaigns. You’ll combine sharp strategic thinking with creative savvy to grow our audience, deepen engagement, and make our channels a destination for homeowners and pros alike. 

What You’ll Do: 

• Lead social strategy. Develop a vision and roadmap for organic social that aligns with brand priorities, leverages platform strengths, and taps into cultural moments. 
• Oversee content creation. Collaborate with in-house creatives, external partners, and influencers to produce engaging, on-brand content across formats—from always-on storytelling to campaign-driven initiatives. 
• Support integrated campaigns. Partner closely with cross-functional teams to ensure social is a core part of multi-channel campaigns, amplifying messaging and driving results. 
• Drive influencer marketing. Identify, engage, and nurture partnerships with creators who authentically connect with our audience, driving reach and brand love. 
• Optimize for growth. Test, learn, and refine content strategies to boost engagement, expand our audience, and maximize platform performance. 
• Ensure social SEO best practices. Optimize content for searchability within social platforms to increase discoverability and drive traffic. 
• Analyze & report performance. Track KPIs, share actionable insights, and evolve strategies based on what’s working (and what’s not). 

Who You Are: 

• A strategic thinker who knows how to build and grow brands through organic social.
• A creative collaborator who can inspire and guide great content across formats and platforms. 
• An influencer expert who understands how to identify the right creators, build relationships, and deliver meaningful partnerships. 
• A trend-spotter who’s fluent in social platforms, on top of trends, and tuned into cultural moments.
• A results-driven leader who balances creative excellence with performance and optimization. 

What You Bring: 

• 5-8 years of experience managing organic social strategy, influencer marketing, and content creation, ideally for a consumer brand. 
• A proven track record of driving audience growth, engagement, and impactful creator partnerships. 
• Experience supporting integrated campaigns and collaborating cross-functionally.
• Familiarity with social SEO best practices is a plus. 
• Strong communication, project management, and organizational skills, with the ability to balance strategy and execution. 

We Value Diversity 

We know that the best ideas come from product teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences. 

Compensation & Benefits: 

• The salary band for this position ranges from $130,000-$185,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living. 
• This position will be eligible for a competitive year end performance bonus & equity package. 
• Full medical, dental, vision package to fit your needs 
• Flexible vacation policy; work hard and take time when you need it 
• Pet discount plans & retirement plan with company match (401K) 
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world 

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