Marketing and Public Relations Lead (Portugal - Remote)

⭐ About Alts Digital

Alts Digital is a dynamic and fast-growing company that thrives on its self-sufficiency. We specialize in guiding online users to the best services tailored to their needs, thus driving customer acquisition for leading brands within the iGaming, Financial and Crypto sectors.

Our mission is to build products that potential consumers can use to obtain information and learn more about the available solutions in the market, and to help them choose the best provider for their needs.

Based in Portugal, we operate as a 100% remote company with a global presence. Our diverse team, consisting of over +40 members from more than 10 different countries, helping thousands of customers worldwide.

As fellow founders, engineers, SEO managers, designers, dog and cat lovers, adventurers, coders, and parents, we are driven by our shared passion for success. We like to move fast, think ambitiously, and are excited to expand our team by welcoming a new Digital PR and Outreach Specialist.

👍 Scope of the job

We are looking for an experienced Digital PR and Outreach Specialist to help us boost the online presence, reputation, and visibility of our Portuguese sports betting website (apostalegal.pt).

Reporting to our PR Manager, you will be responsible for creating and implementing Digital PR strategies that:

• help consolidate our products as the leading iGaming (sports and online casino) authority in Portugal
• allow us to reach new audiences, acquire traffic, and grow awareness about our brand

You’ll be involved in projects from ideation to reporting, so this role will enable you to flex your creative muscles and put your problem-solving skills to good use.

✔️ What You'll Do

• Participate in creative ideation & brainstorming sessions with the product, content, and design teams to nail the next Digital PR campaign that generates buzz around our product.
• Craft comprehensive and diverse outreach strategies, considering multiple angles for different press and outreach channels.
• Have full ownership of the outreach and digital PR process, implementing the strategies you designed to achieve targets and demonstrate clear ROI.
• Identify meaningful channels — publishers, influencers, online journalists, experts, bloggers — through media analysis or (ideally) your own contacts, and become the main point of contact between them and our product. Find ways to reach influential individuals in digital media, build meaningful relationships, and adapt your strategies to achieve real engagement with their audiences.
• Proactively improve/optimize our digital PR and outreach processes, databases, and tools.
• Report on the performance of all campaigns under your ownership.
• Innovate and iterate, considering new approaches if needed: try and test until you succeed! Then, outdo yourself.
• Create and send pitches to site owners, journalists, editors, etc., to get online press coverage.