UHC.com Personalization Manager - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Personalization Manager is responsible for a variety of project work related to UHC.com to drive personalization efforts. This technical role will work to onboard new marTech platforms, provide strategic direction in marketing automation, personalization campaign management, and building great digital experiences for the end user

You’ll enjoy the flexibility to work remotely - from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• As part of the Digital Experimentation & Personalization team (DXP), work with various business partners across a highly matrixed ecosystem to understand needs and deliver optimized solutions that help meet and exceed those goals.
• Provide strategic leadership for implementing automated methods that enhance and personalize the customer experience across all touchpoints (primarily the digital experience)
• Build and optimize customer audiences and segments using data insights to drive personalized marketing and sales efforts as well as identifying opportunities for developing new audiences
• Develop a personalization dashboard for communicating value driven from personalization efforts
• Use Adobe AEM skills authoring experience fragments, assets, or general content authoring experience
• Leverage Adobe Target to offer up highly personalized and optimized experiences to site visitors on UHC.com
• Understand and flawlessly execute on all fronts, including test consultation, activity setup, measurement and results delivery
• Research and deploy advanced features of Adobe Target to meet business needs (ex: computer learning, experience fragment and Adobe Sensei functionalities.)
• Maintain operational procedures, system standards and provide recommendations for improvement
• Establish and maintain effective relationships with business partners and subject matter experts
• Bonus if you have experience developing and managing Adobe Recommendations and providing Adobe Target technical support
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 3+ years of digital experience and project management experience within a matrixed organization
• 3+ years of experience in A/B testing tools (e.g., Adobe Target, Optimizely, VWO)
• 3+ years of experience in web analytics tools (e.g., Customer Journey Analytics, Adobe Analytics, Google Analytics)
• 3+ years of experience in workflow management tools (e.g., JIRA, Adobe Workfront, Kanban boards, Microsoft Planner)
  
  

Preferred Qualifications

• Experience using other Adobe Experience Platform Technologies (Adobe Journey Optimizer, Adobe Recommendations, Adobe Launch, AEM, etc.)
• Experience in healthcare insurance industry
• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
  
  

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, or Washington, D.C. Residents Only: The salary range for this role is $104,700 to $190,400 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.