Digital Media Buyer (Reach & Awareness Campaigns)

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.

Sumsub has over 2,500 clients across the fintech, crypto, transportation, trading and gaming industries including Bitpanda, Wirex, Avis, Bybit, Huobi, Kaizen Gaming, and TransferGo.

We are looking for a Digital Media Buyer with expertise in B2B marketing to lead our outreach campaigns and enhance our brand awareness globally. The ideal candidate will have hands-on experience with DV360, programmatic, OLV (Online Video) advertising, native advertising tools like Taboola, and Digital Outdoor campaigns.

Experience with Performance campaigns targeting the Bottom of the Funnel will be considered an advantage!

What You Will Be Doing:

• Develop, execute, and optimize global outreach campaigns across multiple digital media channels (Programmatic, Digital Outdoor, OLV, Native).
• Manage and optimize budgets for large-scale campaigns, ensuring cost-effective reach and high-quality performance.
• Collaborate with the Paid Search, Paid Social, and creative teams to align strategies and enhance the impact of advertising efforts.
• Leverage Google DV360 for programmatic banner ads, YouTube video campaigns, and other innovative advertising technologies (DMPs, DSPs, ad exchanges).
• Utilize native advertising platforms like Taboola to expand reach and increase engagement.
• Measure and optimize using KPI-based metrics, including Reach Frequency Index, Impressions Weighted by Frequency, CPM, and other standard advertising metrics.
• Implement brand lift strategies to drive brand recognition and awareness globally.
• Evaluate and analyze campaign performance, driving continuous improvements and reporting on key metrics.
• Stay current with emerging technologies in advertising, ensuring the use of the latest tools and techniques to optimize campaigns.
• Monitor and analyse data and build reports;
• Support new product launches with effective advertising strategies;
• Collaborate with the Paid Search and Paid Social managers to develop and refine advertising campaigns;
• Define campaign budgets, align campaign goals, and ensure adherence to performance principles;
• Initiate and manage global advertising campaigns, reaching audiences worldwide;
• Work alongside a team of digital marketers, such as SEO specialists, SMM specialists, content and product marketers, events team and design team.

About You:

• At least 5 years of experience as a PPС specialist;
• Proven track record in media buying with a focus on B2B brand awareness campaigns.
• Expertise in Google DV360, programmatic advertising, and native advertising tools like Taboola.
• Experience in OLV (online video) and Digital Outdoor advertising campaigns.
• Strong analytical mindset with the ability to optimize campaigns based on key performance metrics like Reach Frequency Index, Impressions Weighted by Frequency, CPM, and other KPI-driven metrics.
• Ability to manage and optimize large-scale budgets effectively.
• Experience in global marketing with an understanding of different regional trends and nuances (UK, EU, APAC, and MENA).
• Excellent communication skills to work cross-functionally with internal teams and external partners.

What We Offer:

• Competitive compensation in compliance with your professional expertise.
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• Remote first company – work from anywhere in the world.
• Paid vacation and sick leave.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.