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Growth Marketing Strategist – Paid Media

fully flexible
Remote: 
Full Remote
Experience: 
Mid-level (2-5 years)
Work from: 
India

Offer summary

Qualifications:

Minimum 2 years paid media experience, Experience with Google, Bing, LinkedIn Ads, Familiarity with HubSpot's marketing tools, Clear B2B marketing background.

Key responsabilities:

  • Own paid acquisition strategy
  • Optimize marketing spend across channels
Opkey logo
Opkey Scaleup https://www.opkey.com/
201 - 500 Employees
About Opkey
Opkey’s No-Code, AI-powered testing platform streamlines testing process in terms of time, effort, and cost. Opkey ensures seamless alignment with release schedules, effectively mitigates risks, and ensures uninterrupted business operations. AI-powered features harness Machine Learning, Generative AI, and Natural Language Processing to bring you the most advanced automation on the market. Opkey is proud to be an official Oracle partner, an official Workday partner, an official Coupa partner, as well as the #1 rated app on the Oracle Cloud Marketplace. With support for 150+ technologies and enterprise applications, Opkey has earned awards and accolades from industry analysts such as Gartner, Forrester, and G2 Crowd. You’ve never seen test automation like this before.
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Job description

Growth Marketing Strategist – Paid Media 
We're seeking an experienced Growth Marketing Strategist to drive our B2B SaaS customer acquisition efforts through strategic paid media campaigns. In this role, you'll own our paid acquisition strategy across multiple channels, optimize our marketing spend, and collaborate with cross-functional teams to accelerate our growth trajectory. This role will report directly to the Senior Director of Growth Marketing. 

About Opkey 
Opkey is an AI-powered, no-code testing platform that automates enterprise application testing. As Oracle's #1 rated cloud marketplace app and Coupa's only certified testing solution, we support 150+ technologies, serving 250+ global enterprises. Recognized by Gartner, Forrester, and G2 Crowd, we help companies reduce testing time and costs while ensuring seamless business operations. 

As a Growth Marketing Strategist, your key responsibilities typically include: 
  • A minimum of 2 years of hands-on experience managing and optimizing paid media campaigns across the following platforms:
  • Google Ads (search and remarketing)
  • Microsoft/Bing Ads
  • LinkedIn Ads (with a focus on B2B lead generation)
  • Clear B2B marketing experience, especially in executing strategies that drive qualified leads, contributing to pipeline growth
  • At least 2 years of experience using HubSpot's marketing automation tools, including campaign management, lead tracking, and reporting.

Additional Details: 
  • Must be able to work Eastern Time Zone hours. 
  • Employment Type: Full-time 
If you're a results-oriented growth marketer with a passion for driving growth in the B2B space, we want to hear from you. 




Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.
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