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Growth Marketing Strategist – Paid Media

fully flexible

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

3+ years of B2B SaaS marketing experience, At least 2 years in paid media, Proven success with LinkedIn and Google Ads, Experience using marketing analytics tools.

Key responsabilities:

Execute and optimize paid media strategies
Analyze campaign performance and refine targeting

Opkey Scaleup https://www.opkey.com/

201 - 500 Employees

See more Opkey offers

Job description

Growth Marketing Strategist – Paid Media

We're seeking an experienced Growth Marketing Strategist to drive our B2B SaaS customer acquisition efforts through strategic paid media campaigns. In this role, you'll own our paid acquisition strategy across multiple channels, optimize our marketing spend, and collaborate with cross-functional teams to accelerate our growth trajectory. This role will report directly to the Senior Director of Growth Marketing.

About Opkey

Opkey is an AI-powered, no-code testing platform that automates enterprise application testing. As Oracle's #1 rated cloud marketplace app and Coupa's only certified testing solution, we support 150+ technologies, serving 250+ global enterprises. Recognized by Gartner, Forrester, and G2 Crowd, we help companies reduce testing time and costs while ensuring seamless business operations.

As a Growth Marketing Strategist, your key responsibilities typically include:

Execute and optimize comprehensive paid media strategies across LinkedIn, Google/Bing Ads, and programmatic platforms.
Manage substantial monthly ad spend while maintaining and improving KPIs.
Create and optimize full-funnel campaigns targeting enterprise decision-makers.
Analyze campaign performance, conduct A/B tests, and leverage data insights to refine targeting and messaging.
Present performance metrics and strategic recommendations to leadership.

Requirements:

3+ years of experience in B2B SaaS marketing, with at least 2 years focused on paid media.
Proven track record of managing successful LinkedIn Ads and Google Ads campaigns.
Deep understanding of B2B buying cycles and enterprise sales processes.
Strong analytical skills with experience using marketing analytics tools (GA4, GTM, etc.).
Experience with marketing automation platforms (Marketo, HubSpot, or similar).
Data-driven approach to optimization and budget allocation.

Additional Details: