Senior Communications Specialist ( Search Engine Optimization )

Mission Statement

The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

Summary

The primary purpose of the Senior Communications Specialist, Search Engine Optimization, position is to support MD Anderson's SEO strategy by helping to define, manage and implement tactics that elevate MD Anderson's overall presence in natural search, as well as educate institutional web editors about SEO best practices.

Key Functions

Site Optimization:

• Implements tactics to optimize website content and improve search performance.
• Performs outreach to other organizations in support of backlink strategy.
  
  

Project Management

• Works with internal customers to research, recommend and implement tactics designed to deliver top placement within natural search results.
• Collaborates with Digital Experience team on web development projects related to site architecture improvement and other technical factors.
• Attends regular meetings with agency partner(s) and is available for consultation, as needed.
  
  

Strategic Counsel

• Acts as an SEO consultant to MD Anderson employees developing digital content on behalf of the institution.
  
  

Writing/Editing

• Writes new and revises existing web content that aligns with natural search best practices.
  
  

Measurement

• Uses enterprise analytics and SEO tools to monitor keyword rankings, page performance, competitive intelligence and other relevant performance metrics.
  
  

Education

Required: Bachelor's degree in English, Journalism, Public Relations, Communications or related field.

Experience

Required: Four years of experience in public relations, communications, writing/editing or related field. With preferred degree, two years of required experience.

Must pass pre-employment skills test as required and administered by Human Resources.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

Additional Information

• Requisition ID: 172545
• Employment Status: Full-Time
• Employee Status: Regular
• Work Week: Days
• Minimum Salary: US Dollar (USD) 66,000
• Midpoint Salary: US Dollar (USD) 82,500
• Maximum Salary : US Dollar (USD) 99,000
• FLSA: exempt and not eligible for overtime pay
• Fund Type: Hard
• Work Location: Remote
• Pivotal Position: Yes
• Referral Bonus Available?: Yes
• Relocation Assistance Available?: Yes
• Science Jobs: No