Senior Marketing Data Scientist

Company Description
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused e-commerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

We love working at Reverb because we’re making the world more musical—through our marketplace and through Reverb Gives, which provides musical instruments to youth music education programs. We were named a “Best Place to Work” by Built in Chicago and a “Top Workplace'' by the Chicago Tribune. 

Salary Range:

As a Senior Marketing Data Scientist, you’ll help drive success of marketing efforts by providing meaningful insights, sophisticated measurement techniques and access to the metrics, data, and tooling needed to make critical decisions and optimize our marketing strategy. Our ideal candidate has a passion for analytics and marketing, and is driven by curiosity - consistently striving to understand more about our customers. In this role, you will partner closely with our in-house marketing team and key vendor partners to analyze the performance of marketing channels and campaigns by creating testing frameworks and reliable reporting, and delivering key insights and analysis. You will also partner with peers in analytics, engineering, and finance to identify new opportunities to improve customer acquisition and retention, and to implement new tooling and strategies related to these opportunities.

This is a full-time position reporting to the Director of Analytics located in Chicago, IL.  Our hybrid work model offers flexible workplace policies that can accommodate work from home candidates who are comfortable traveling to the office location 4+ times per month.

Responsibilities:

• Develop, implement, and refine core marketing measurement frameworks and models, including customer lifetime value and attribution models, return on investment, experiment methodology, and segmentation.

• Design and analyze rigorous experiments using sound statistical techniques, and deliver clear actionable insights based on your analysis.

• Build self-service dashboards and other reporting to empower marketing partners to perform repeatable analyses themselves.

• Drive forward strategy for performance marketing partners by transforming raw data into meaningful and impactful analyses characterized by strong data governance, technique clarity, and clear documentation.

Skills/Experience required:

• You have proven experience as a data scientist or data analyst (preferably with ecommerce, B2C, ad agency, or marketplace experience).

• You should have experience measuring performance/growth marketing efforts and a strong grasp of marketing practices related to direct response, paid search, and paid social campaigns. Experience using marketing analytics tools including Google Analytics, Amplitude, Braze, or similar preferred.

• You have mastery of SQL, expertise building actionable reporting using BI tools (Looker, Tableau), and some experience in R/Python or other scripting/automation techniques.

• You have deep experience using advanced statistical methods to measure the incremental impact of marketing activities and are an expert in sophisticated analytical techniques (ex. Propensity Score Matching, Causal Impact, Regression Models).

• Experience measuring impact of video and app install marketing is a huge plus!

Additional Information

Remote-eligible roles (as indicated in the location header of each job description) are available in all U.S. states except Alaska and Hawaii. Remote roles are currently only available within the U.S. unless otherwise specified in the specific job description.

Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:
● 100% paid premiums for medical, dental, and vision coverage for the employee, spouse or domestic partner, and all eligible dependents. Medical coverage includes gender affirming care.
● Life, AD&D, and supplemental long-and short-term disability insurance
● A matching 401(k)
● A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays
● Professional development and continued learning opportunities through access to mentoring, 1:1 coaching, and platforms like Skillsoft, LinkedIn Learning and Codecademy
● 18 weeks of gender-neutral parental leave for the birth or adoption of a child
● Up to $25,000 reimbursement of adoption and/or surrogacy related expenses
● Paid sabbatical program
● $1,000 annual work/life stipend
● Access to free supplemental online mental health services and meditation apps
● Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.

We know that the impostor syndrome and confidence gap are real. Please do not hesitate to apply!