Content Marketing Lead

Job Title

Job Description

An exciting role that is a driving force behind our social media, content and engagement strategy. You'll be leading the build of strong content development across multiple platforms for our Singapore business, while attracting new clients and increasing engagement from our existing audience. 

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together.

Your role in the team

Reporting directly to the Head of Marketing, you will play a vital role in the formulation of content pillars, channel strategies and multi-format content across social platforms for the Singapore market.

Your insights and creativity will shape the way we communicate with potential and existing clients, supporting both acquisition and retention efforts for IG in Singapore. 

What you’ll do

Content Strategy

• Build comprehensive, commercial content strategies across short/mid/long term planning process.
• Lead team members to develop content pillars and outputs that align to IG’s commercial objectives including first trades, active clients, and retention
• Develop and execute comprehensive programs of work that are integrated with brand, acquisition, engagement and retention activities.
• Proactively identify opportunities for content to lead innovation across various channels, staying ahead of industry trends and emerging technologies.

Content Delivery

• Design and implement end-to-end content led campaigns across multiple channels.
• Manage the development and delivery of campaigns, leveraging centrally created programmes where relevant.

Budgets

• Manage spend within allocated budgets.
• Monthly reporting on budget, deliverables and performance.

Performance

• Deliver a measurable uplift in key engagement metrics.
• Monitor and forecast engagement, providing insights to optimise performance.
• In collaboration with the research team, analyse in market performance across our brand & competitors to make compelling, insights-driven recommendations.

Team Leadership

• Lead 1 social media executive and external agency relationships.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field.
• 6+ years of experience in content marketing, digital marketing, or related fields, with people management experience.
• Proven experience in the financial services industry, preferably in online trading, CFD trading, share dealing, or fintech sectors.
• Track record of developing and executing content strategies that drive engagement, lead generation, and client acquisition.
• Expertise in developing and managing omnichannel content strategies (blog posts, videos, webinars, social media, emails, etc) knowledge of SEO, SEM, and content performance analytics.
• Excellent written and verbal communication skills in English.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Performance-related bonuses
• Insurance and medical plans
• Career-focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more
• Flexible working hours and work-from–home opportunities

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

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