Coordinator, Brand Marketing

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science 

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar.  Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Coordinator, Brand Marketing will support the creation of impactful, brand right experiences across influencer, PR, events, mailers and IRL for both new product development and evergreen campaigns. This role will focus on scaling and maintaining the influencer and gifting program to achieve monthly and annual goals. It will also support IRL experiences across VIP, influencer, MUAs, pop ups, and retail. The ideal candidate will thrive in a fast-paced, collaborative environment, able to prioritize effectively, and contribute to crafting meaningful connections that amplify Westman Atelier’s voice.

Responsibilities:

• Assist Brand Marketing team with day-to-day influencer identification and relationship building, including evergreen gifting and prep for paid partnerships across Instagram, TikTok, etc. 
• Assist with updating and maintaining internal influencer database + tracking influencer mentions (organic + sponsored) through Tribe Dynamics 
• Help with daily send-outs to influencers, brand partners, makeup artists and VIPs 
• Build out influencer + editor mailer lists in partnership with Brand Marketing Manager 
• Assist with day-to-day liaising with our press agency for sendouts, brand assets, product information
• Coordinate monthly/quarterly product replenishment orders for all 3 PR agencies 
• Manage evergreen gifting program in partnership with Brand Marketing Manager + Director of Brand Marketing
• Monitor and track industry trends, specifically as it relates to influencer marketing and social media, how other brands are collaborating and creating unique experiences 
• Contribute to unique IRL brand activations, events, and experiences that embody the ethos of Westman Atelier, build community and WOM.
• Support event logistics, from venue scouting to guest management, ensuring seamless execution and high-impact guest experiences.

Requirements:

• Bachelor's degree in Marketing or related field
• Prior experience working in influencer marketing, PR, social media, and/or marketing departments, particularly in a startup environment is a plus
• Excellent interpersonal communication and writing skills
• Beauty experience preferred
• Agile, highly organized individual with a knack for data and drive to innovate
• Proficient in Google Sheets, Slides, and Docs