Job description

Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 80,000 students worldwide.

Position:

The International Operations Department is involved in the day to day and overall business processes for the international sales teams. The Business Innovation team are focused on designing and launching solutions to support a global network of Business Developers, institutions, and agents. The International Marketing Department helps a dozen institutions and their business development teams to empower their agency partners, serve their student applicants, and build what’s next in international student recruitment.

As a Community Manager, you will play an important role with lots of room for growth in a team that thrives on content that conveys value and drives action. You will work with international and brand marketing, as well as regional sales and partners, to fuel the explosive growth of their destination institutions.

Create content that drives demand, customer engagement, and traffic, with the aim to deliver higher qualified sales pipeline and customer retention
Write long-form and short-form content, as needed, for guides, testimonials, case studies, and product collateral
Write persuasive content, including for email, social posts, website updates, blogs, landing pages etc.
Work closely with marketing managers to turn creative briefs into integrated marketing campaigns—from LinkedIn ads to landing pages to one-pagers
Work with full team of marketers to deliver on content marketing strategy and editorial plans
Follow editorial guidance and company branding, including style and tone
Optimize content based on routine metrics of user traffic and engagement
Assist in repurposing content across different mediums, including video and social media
Assist in conducting regular content audits and developing content marketing strategy
Stay up to date on construction news and trends that impact target personas

Requirements:

Bachelor's degree or higher
Proven track record creating range of marketing content, such as blogs, emails, landing pages, scripts, ads etc
Capable of working independently to manage multiple projects
Ability to work swiftly and deliver on tight deadlines
Editorial requirements include basic SEO understanding & knowledge of style guides
Ability to create innovative and entertaining content
Self-starter, high-energy, with ability to execute on business objectives
Experience working in a construction software or technology services related company a plus
Outstanding writing and communication skills
8-10 years of writing experience in a similar role
Experience of copywriting – content marketing is a mandate

Other information:

Please note this position is only available on our Consultancy agreement

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Required profile