Head of Marketing

About the Dot Collective

We are a new generation consultancy based across UK and EU and founded on the premises of the engineering excellence and empowering people to make an impact. All our consultants have equity in the company, genuinely love what they do and are really good at it. 

We work with all modern tech stacks and typically run agile scrum on all our projects.

About you

Are you passionate about data and its transformational powers? Do you like being empowered to make a huge difference and owning high expectations to deliver at pace? We might be just the right place for you.

Responsibilities:

• Evolve and strengthen and continue to build the company's brand identity, positioning, and messaging strategy
• Develop and execute a comprehensive marketing plan to drive awareness, supporting lead generation, and revenue growth
• Craft compelling content and design for the company's external facing channels and support the development of sales collateral, and pitch materials
• Manage and optimise the company's online presence, including SEO, SEM, and content marketing initiatives
• Plan and execute digital marketing campaigns across various channels (e.g., social media, email, paid advertising)
• Collaborate with account teams to create and implement ABM marketing strategies
• Develop and nurture strategic partnerships and industry relationships for co-marketing opportunities
• Manage the company's public relations activities, including media outreach, press releases, and thought leadership
• Identify and pursue relevant industry awards and recognition opportunities
• Organize and coordinate company participation in trade shows, conferences, and other marketing events
• Analyse and report on marketing performance metrics, continuously optimising strategies and tactics
• Own the company marketing budget
• Build and lead a high performing team that grows in capacity and capability with the company
• Support the SDR capability enabling them to feed SQLs to sales reps

Requirements:

• Proven experience in senior marketing roles, preferably in the technology services industry
• Good understanding of data and the cloud vendor ecosystems
• Expertise in brand development, content creation, and design (e.g., Adobe Creative Suite)
• Strong understanding of digital marketing, including SEO, SEM (preferably with Wordpress), social media, and email marketing 
• Proficiency in marketing automation and CRM tools (preferably Hubspot)
• Excellent written and verbal communication skills, with the ability to craft compelling narratives
• Familiarity with account-based marketing strategies and tactics
• Experience in public relations, media relations, and thought leadership initiatives
• Analytical mindset with the ability to interpret data and drive data-driven decision-making
• Proven track record in organizing and executing successful marketing campaigns and events
• Word Press experience
• Bachelor's degree in Marketing, Communications, or a related field

Key Performance Indicators (KPIs)

• Sales Qualified Leads (SQLs) generated
• Contribution to overall business revenue growth
• Website traffic and engagement metrics
• Brand awareness and reputation metrics
• Campaign performance metrics (e.g., click-through rates, conversion rates, cost per lead)
• Return on Marketing Investment (ROMI)

Our promise to you 

We will always see you as a human being and will do our very best to support your needs and wellbeing – well-designed co-working and collaboration spaces, remote working patterns that work for you, parenting leave, sabbaticals and ability to work on personal projects.

We believe that a gelled team is worth its weight in gold – we will do everything we can to avoid breaking well-performing teams – your team will be stable across different projects and you will work with people you trust and like.

We are committed to prioritising the wellbeing of our employees. To fulfill this promise, we provide a comprehensive employee wellbeing program that includes mental health support, flexible working arrangements, wellness activities, and a positive work culture.

We recognise that the world of tech delivery has moved on significantly in the last 15 years and know a thing or two about how to bring projects over the line without experiencing lots of despair and burn-out. In fact, we like to believe that our projects are the opposite of that – they are run smoothly and most of the time are fun to work on