Senior Marketing Manager

Position Summary:

The Senior Marketing Manager is responsible for leading our demand generation efforts and support our regional sales teams in the Europe Middle-East & Africa (EMEA) and North & South America (NSA) markets. The ideal candidate will be a strategic, data-driven marketing professional responsible for driving marketing performance, analytics, and team leadership.

This role will report directly to the VP of Marketing.

Key responsibilities:

• Develop and execute comprehensive demand generation strategies for EMA and NSA regions
• Manage and optimize marketing analytics using Google Analytics, SEO/SEA tools, and Salesforce reporting
• Create and maintain detailed marketing dashboards and performance reports
• Supervise and mentor junior marketing team members
• Collaborate closely with sales teams to align marketing strategies with revenue goals
• Design and implement digital marketing campaigns across multiple channels
• Optimize conversion rates and lead quality
• Track and report on key marketing performance indicators (KPIs)
• Conduct competitive analysis and market research

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 7-10 years of experience in B2B marketing, preferably in technology fields
• Proven track record in demand generation and digital marketing
• Advanced proficiency in:
  • Google Analytics
  • SEO and SEA optimization techniques
  • Salesforce reporting and dashboard creation
  • Marketing automation platforms
  • Social media campaign management, such as LinkedIn campaign manager
• Strong analytical and data visualization skills
• Experience managing and developing junior marketing team members

Technical Skills

• Advanced Excel and data analysis
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (Salesforce)
• Google Ads and Google Analytics
• SEO/SEA optimization tools
• Basic HTML and digital advertising platforms

Soft Skills

• Excellent communication skills in English (additional languages a plus)
• Ability to manage multiple projects across multiple geographies and across different cultures
• Strategic thinking and problem-solving abilities
• Leadership and team management
• Adaptability in a fast-paced environment
• Strong presentation and reporting skills

Location:

This role is based out of our Gent, Belgium office, and you must be within a commutable distance and work from the office 2 days per week.

Benefits:

You can count on the following benefits:

• Permanent contract
• Variable bonus based on performance
• Meal and Eco vouchers
• Possible to work from home 3 days/week
• Insurances: group and hospitalization insurance, Alan complementary health insurance
• Flexible hours + 35 days of vacation
• Mobile phone and home office instalment
• Global connectivity and daily interaction with international colleagues
• Office environment promoting a healthy work/life balance
• Continuous learning opportunities to grow your skills and career

We do not offer a company car for this position.

We welcome you to join our team that cherishes passion, creativity, and innovation. We're committed to a flexible and supportive work environment, ensuring every team member's well-being.

Our Core Values:

Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Team Work, Learning, and Passion.