Offer summary

Qualifications:

4+ years of experience in lifecycle marketing and CRM., Proven success with cross-functional teams., Strong analytical skills and attention to detail., Experience with marketing automation systems..

Key responsabilities:

Lead the Lifecycle Marketing team.

Oversee customer journey executions and campaigns.

Job description

Are you looking for a friendly, fast-paced workplace with an emphasis on helping customers and empowering team members? Snap Finance is a thriving leader in the financial services industry, and our team members are the foundation of our success. Snap knows that happy, empowered, and engaged team members are essential to innovation and business success- and our approach is working. Come join us!

Job Description

You’ll contribute to the B2C and B2B lifecycle marketing end-to-end experience, from defining key segments and corresponding KPIs to optimizing each experience through robust experimentation and finding new ways to interact with our customers and merchants. This role will be focused on crafting and executing cross-channel marketing programs that educate users about key Snap Finance products. You will also be involved in our efforts to cross-sell and create long-term engagement with our consumers, unlocking a huge opportunity for Snap Finance.

The ideal candidate is an up-and-comer who is comfortable diving into the numbers and details to find the optimal solution and thrive in a fast-paced environment. Candidates should have proven success in managing a variety of lifecycle/retention marketing programs, an entrepreneurial attitude, and analytical skills. Candidates should also have a proven track record working in a cross-functional, collaborative, and idea-oriented environment as he/she will partner closely with Analytics, Growth, Product Marketing, Creative, and Legal teams.

The Job...

Lead a portion of Snap Finance’s Lifecycle Marketing team

Lead lifecycle execution
Oversee the execution of highly targeted, complex customer journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.
Monitor the performance of marketing programs, and generate data-driven hypotheses that inform strategies to improve journeys and campaigns
Continuously improve through the lifecycle experiment roadmap
Partner with Analytics to increase campaign performance through better tooling, automation and personalization
Become an expert in our marketing automation and platform tools that allow us to test new experiences rapidly

You...

4+ years of experience in lifecycle marketing and CRM
Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses

The ability to set goals and manage rapidly shifting priorities & timelines
The ability to digest large data sets, communicate critical insights, and ask the right questions due to your analytical skillset
Experience in customer segmentation strategies and customer management across multiple channels (omnichannel), deliverability, and CAN-SPAM laws
Experience with marketing automation/CRM systems, pushing the boundaries of what those systems can do, Braze experience a plus
The ability to think critically and develop creative solutions around (technical or resource) limitations
Strong organizational skills and an impeccable eye for detail
Previous experience in FinTech a bonus

Nice to Have...

Good knowledge of relevant programing language and scripting
Security/Performance testing experience is a plus
Mobile (Native) testing experience is a plus
ISTQB or other certification is a plus

Why You´ll Love It Here…

Generous paid time off – we encourage you to recharge and spend time with family.
Medical, dental & vision coverage
Employee Assistance Program to support your wellness.
401K with company match
Company-paid life insurance + supplemental options
Company-paid short-term disability, long-term disability, and legal coverage

More…

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice

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