Digital Marketing Manager

Location: Fully remote; able to work during US business hours

Classification: Full-time, exempt employee

Salary: $35.00 - $56.00 per hour

Welcome to Miaplaza! 

Our vision is to elevate online learning by applying the most successful approaches in virtual education to create an accessible and inclusive homeschool curriculum platform where all students can be successful! Our K-8 platforms include Miacademy, Always Icecream, and Clever Dragons, and our 9-12 options include MiaPrep and MiaPrep Online High School. Our student base is rapidly growing, and we’re hiring for multiple positions across several departments! Our expansion stems from our commitment to providing exceptional educational content and our pursuit of new opportunities. 🚀

➡️ You can hear our CEO, Johannes Ziegler, discuss our company’s values and future here!

How you’ll make an impact (position summary):

The Digital Marketing Manager will drive Miaplaza’s D2C (direct-to-consumer) digital marketing initiatives, focusing on campaign strategy, execution, and optimization across various digital channels. You will work closely with the marketing, product, content, and development teams to craft data-driven marketing strategies that effectively reach our target audiences and support the growth of our education services. The ideal candidate has a strong understanding of Meta (Facebook), Google Ads, and SEO, is skilled in brand positioning, and takes a proactive approach to solving complex marketing challenges.

This role will initially be more hands-on, requiring ownership of channel updates and campaign management, with the expectation to evolve into a more strategic position as the marketing team grows and scales.

What you’ll do (responsibilities):

• Campaign Strategy and Execution

  • Develop and manage paid advertising campaigns across platforms like Facebook Ads, Google Ads, and YouTube Ads to effectively reach key audiences.

  • Allocate and manage multi-million advertising budgets to maximize reach.

• SEO and SEM Management

  • Develop and execute comprehensive SEO and SEM strategies to enhance Miaplaza’s online visibility.

• Analytics and Reporting

  • Monitor and analyze campaign performance.

  • Conduct A/B testing to optimize key metrics across marketing channels.

  • Interpret campaign performance data to develop actionable insights to refine and improve ongoing marketing efforts.

• Marketing Automation and Email Campaigns

  • Manage Klaviyo marketing automation platform to nurture leads and drive conversions.

  • Plan and execute targeted email campaigns to support overall marketing objectives.

• Website and Landing Page Management

  • Create and optimize landing pages to improve the customer journey and increase conversion rates.

  • Collaborate with the development and UX teams to ensure effective UX.

• Customer Journey and Funnel Optimization

  • Analyze and optimize the customer journey from first interaction to conversion and retention.

  • Design and optimize D2C-focused marketing funnels to enhance user acquisition, retention, and lifetime value (LTV).

• Content Marketing and A/B Testing

• Support the content marketing team in creating performance-aligned content.

• Conduct A/B testing to evaluate ad copy, visuals, and other campaign components, ensuring data-backed optimization.

• Team Management
  
  • Collaborate on hiring and building the marketing team by months 3-6, shaping its structure and driving its growth to support overall marketing objectives. At the start, this role will not include management responsibilities.