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Senior Product Marketing Manager

Remote: 
Full Remote
Contract: 
Full time
Salary: 
19 - 19K yearly
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5-7 years of strong Product Marketing experience, 3+ years of experience in Accounting or Marketing, Bachelor's degree in business or marketing, Familiarity with account-based marketing.

Key responsabilities:

  • Own and refine product messaging and positioning
  • Develop a customer marketing strategy for retention
Aiwyn logo
Aiwyn Startup http://www.aiwyn.ai/
11 - 50 Employees
About Aiwyn
Aiwyn helps leading accounting firms automate and optimize critical revenue processes by unlocking client data from existing practice management and CRM systems with our Practice Automation platform. With Aiwyn's Practice Automation platform, high-value firm executives, partners, and staff are liberated to deliver more value to clients and work at the highest end of their professional expertise. Benefits of Practice Automation to accounting firms include: - save time, bill faster - eliminate tedious back office tasks - reduce days-in-WIP and days-in-AR, - speed up client payments - smooth out cash flow - protect financial health with predictive insights and controls - offer a best-in-class experience to both employees and clients
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Job description

Who is Aiwyn and what do we do?

Aiwyn is the fastest-growing software company serving the accounting profession. Founded in 2020, we now work with 100+ of the largest CPA firms in the world. Our “Job to be done”: speed up cash flow, save Partner time, & deliver best-in-class client experiences. We do this by automating day-to-day firm operations with our Practice Automation solutions. Aiwyn is led by serial entrepreneurs with multiple exits and funded by a Top 10 fintech VC.

To learn more, visit our website

Key Responsibilities:
  • With collaboration from product and sales teams, own and refine product messaging, value proposition, and positioning of the PracticeOS platform.
  • Create and manage sales enablement materials and training on our products and services for the sales and GTM teams.
  • Help develop a deep understanding of our buyer persona by continuously conducting research and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D.
  • In partnership with marketing, strategize and execute content and campaign strategies centered on go to market strategy and firm buying needs.
  • Responsible for developing, socializing, and executing documents such as market requirements, marketing plans, sales enablement plans, and launch plans.
  • Implement a customer marketing strategy, gathering customer references, testimonials and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upsell and cross-sell for products across the technology platform.
  • Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing influenced pipeline, sales velocity, win/loss ratio, and monitor this ongoing to assess and address gaps in performance.

    • Qualifications:
  • 5-7 years of strong Product Marketing experience
  • 3+ years of experience in the areas of Accounting or Marketing in small-to-mid scale businesses
  • Bachelor’s degree in business, marketing, or relevant experience
  • Familiarity with account-based marketing
  • Familiarity with vertical SaaS/Platform organizations
  • Experience working in a fast-paced, startup environment
  • Strong attention to detail and excellent problem-solving skills
  • Ability to think strategically and execute with a high degree of precision
  • Strong cross functional leadership and communication skills
  • The ability to travel occasionally for onsite Company meetings

    • Benefits and Perks:
  • The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

    • Other benefits include:
  • Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
  • Remote, work-from-anywhere culture
  • Flexible PTO
  • World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
  • Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
  • 401(k) matching

    • Our Values:
  • Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
  • Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
  • Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
  • Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

    • Learn more about Aiwyn:
  • About us
  • Why Aiwyn
  • YouTube page
    • Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

    Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Customer MarketingProduct MarketingGo-to-Market StrategySales EnablementMarket ResearchCross-Functional Team LeadershipAccount-Based MarketingPreboot Execution EnvironmentSmall Business ManagementAccounting Research

    Other Skills

    • Detail Oriented
    • Strategic Thinking
    • Communication
    • Problem Solving
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