Senior Manager, eCommerce Strategy

Senior Manager, eCommerce  

Who are we and what do we do?         

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.        

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.        

No matter the occasion or moment, there’s an edible® for that.         

Through all our incredible years, we’ve remained committed to our 5Ps:          

• Our promise– Experiences that WOW.  
• Our products–Remarkably fresh.  
• Our places– Interactive and creative.  
• Our People– Create special memories.      
• Our purpose–To celebrate what’s good in life

 Purpose:  

As a Senior Manager, eCommerce, and reporting to the Director of E-commerce, you’ll lead a team while working cross-functionally to implement eCommerce best practices including merchandising, promotional strategies, SEO tactics, digital content management, conversion rate optimization, and more.

This position is a centralized touchpoint that connects digital initiatives between E-commerce to Marketing, Innovation, Technology, and Analytics.

At Edible, we strive to create wow-worthy products that translate into meaningful experiences for our customers as they enjoy our products. Your vision for extending that “wow” to our website, app, and beyond will be pivotal to Edible’s success as we continue to engage new audiences and product offerings.

Location: This position will be located at our Corporate office in Sandy Springs, GA, with work-from-home flexibility on Fridays. 

Responsibilities:  

• Own online merchandising efforts such as product categorization, search strategies, and product content. 

• Oversee site content strategy and execution, including homepage, PLPs, and landing pages. 
• Develop strategies and tactics to drive volume, customer engagement, and profit for respective categories on Edible.com
• Work closely with agency partners on SEO/discoverability strategies and tactics
• Actively analyze the business to provide meaningful insights into performance – assessing category, customer, and shopping behavior through the digital channel
• Plan and launch promotions: working with the creative services and technology teams to get the appropriate marketing messages, products, categories, and landing pages uploaded to the site
• Partner with UX and development teams to implement new site experiences from conception to delivery. 
• Coordinate category specific initiatives cross-functionally to drive revenue
• Monitor and conduct site audits and analyses for accuracy
• Work closely with key business stakeholders at to conceptualize new ideas based on business objectives and goals from the organization
• Bring ideas to the table! Yes, we are looking for someone to help bring our concepts to reality, but we are also looking for an individual who will draw from their own experiences and insights to consistently enhance and improve our technology by bringing new ideas
• Project manage 100% of your work 100% of the time, from concept development and design through completion
• Be a category expert and "go to" person by their cross-functional partners

Requirements: 

• 5+ years of B2C/D2C eCommerce experience
• Familiarity with eCommerce platforms and CMS systems (e.g. Shopify, Magento, Salesforce Commerce, etc)
• Ability to effectively manage through and deliver on competing priorities, demonstrating change agility.
• Office and reporting systems savvy, Google/Adobe Analytics, Microsoft Excel + Powerpoint, Power BI, experience
• Bachelor’s degree in Merchandising, Business Administration, Marketing, Management, or relevant area

Essential Competencies:  

• Exceptional communication, prioritization, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Must be able to connect dots from issue to resolution, both directly and indirectly, then make recommendations
• Ability to work in a cross-functional environment: proactively seek and drive alignment with other teams on key initiatives
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-orientated, and able to manage multiple tasks

What We Offer:  

• Onsite work environment with Friday work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners, and leadership.  
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future. 
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance. 

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.