Job Title: Social Media Manager, News & Culture

Employee Type: Permanent, Full-Time

Reports To: Director, Social Media

Department: Brand, Marketing and Culture Change

Entity: NDWA, CiA

Hours per Week: 40

Salary: $81,689-85,421

Work Location: Remote

Start Date: February 1, 2025

BACKGROUND:

The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally.

We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs.

For over 15 years, we’ve worked to advance our mission by making domestic work visible. We’ve worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights.

We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we’re ready to elevate care workers to the essential workers of the 21st-century economy.

We’re a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

Summary Of The Social Media Manager Position

NDWA is seeking a skilled and passionate News & Culture Social Media Manager to ideate and execute daily social media content. The ideal candidate will be responsible for curating engaging content, building and maintaining a robust online community, and driving awareness around issues related to domestic worker rights. Reporting to the Social Media Director, the News & Culture Social Media Manager will work alongside the Advocacy Social Media Manager to amplify NDWA's mission, connecting our work and mission to broader news and culture trends. The role requires a creative, results-driven individual with a deep understanding of social media trends, analytics, and content management. A commitment to racial, gender, and economic justice is essential to supporting our efforts to advance the rights and recognition of domestic workers nationwide.

PRIMARY ROLES & RESPONSIBILITIES:

Content Management: Manage daily social media content creation, posting, and engagement across all platforms (Instagram, Facebook, Twitter, TikTok, etc.) for NDWA (c3) and Care in Action (c4), in collaboration with the team.
Content Strategy: Work with the Social Media Director to implement overall social strategy and ideate compelling content that resonates with target audiences, meets big news and cultural moments, and leverages opportunities for engagement.
Collaborative Content Creation: Work with the advocacy social media manager, design team and videographer specialist to create compelling visual content, such as graphics, videos, and animations, that support social media growth and increase engagement with target audiences.
Issue Education: Foster an understanding of domestic work and how the fight for care intersects with broader social justice movements, and translate that knowledge into compelling educational and action-oriented content.
Content Scheduling & Calendar Management: Update a content calendar in collaboration with the Advocacy Social Media Manager that aligns with key dates and campaigns, ensuring a consistent social media presence.
Community Engagement: Actively manage and engage with followers across social media platforms by responding to comments, direct messages, and mentions, fostering meaningful conversations around domestic worker issues.
Social Media Trends & Best Practices: Stay up to date with social media trends, emerging platforms, and best practices, bringing fresh ideas and strategies to the team to improve engagement and reach.
Brand Consistency & Voice: Draft social media content that adheres to NDWA’s voice and brand guidelines, maintaining a consistent and compelling tone that reflects the organization’s values and commitment to social justice.
Audience Relationships: Engage NDWA’s multilingual, multi-racial audience in our work, respond to community calls to action, and engage with members of our digital community by leveraging pop culture and current events
Organizational Responsibilities: Participate in staff meetings, staff study, and staff retreats, and attend supervision meetings and complete work plans and reports in a timely manner.

QUALIFICATIONS:

3+ years experience producing social media content, with a proven track record of ideating and creating engaging, high-quality content that drives impact and action.
A deep familiarity with social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok and emerging platforms.
Strong writing, editing, and storytelling skills with the ability to distill complex concepts into compelling content. Experience in managing sensitive topics on social media is a plus.
Experience engaging with followers, managing comments, and building a supportive and active online community.
An understanding of social media analytics with a demonstrated ability to integrate data and trend knowledge to refine and optimize content.
Alignment with NDWA’s vision and values, including a strong commitment to racial, gender, and economic justice, and familiarity with the issues facing domestic workers. Prior experience working in a nonprofit or advocacy environment is preferred.
A deep understanding of news and cultural trends impacting NDWA’s mission with a demonstrated ability to integrate relevant news into social content.
Experience working with diverse staff across multiple departments to create content that supports organizational goals.
Experience communicating with a team across multiple channels (Slack, Signal, Zoom, etc) in a remote environment.
Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
Familiarity with scheduling tools such as Meltwater or Later, design tools such as Canva, and proficiency in Microsoft Office, Google Suites, and Airtable.
Bachelor's degree in Communications, Marketing, Journalism, or related field, or equivalent work experience.
Bilingual in Spanish/English is a plus.
Ability to travel up to 10% of the time

WHAT TO KNOW:: This is a remote, full-time role open to candidates across the US. This is a full-time bargaining unit position with a salary range of $81,689-85,421. NDWA offers an excellent benefits plan including 401(k) plan with a 3% employer match, healthcare fully paid by the employer, two annual office closures, and much more.

How to Apply: Please apply directly to the job posting and send a cover letter and work sample. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

We value a truly diverse workforce and a culture of inclusivity and belonging. People from historically disadvantaged communities, such as Women, People of Color, People with Disabilities, and LGBTQIA+ people, are strongly urged to apply. NDWA is a union employer; this position is a bargaining unit position.

NDWA participates in the E-Verify program and is an Equal Opportunity Employer.

Social Media Manager, News & Culture

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