Job description

Description

Position at Thrive Pet Healthcare

** This position will ideally be based in Austin, TX out of our headquarters office and be hybrid in office 3-4 days a week. Candidates based in other geographies across the U.S. will also be considered for a remote role. **

Job Summary:

The Sr. Regional Marketing Manager (Specialty) role oversees the marketing operations for Thrive’s emergency, specialty, and urgent care hospitals. This role collaborates with the brand, creative, communications, and digital marketing teams to implement marketing programs, demand generation campaigns, and local community and referral veterinarians outreach while coaching the hospitals on best marketing and advertising practices that support revenue and visits growth.

Responsibilities:

Leading with Your Head

Understanding business, solving problems, and making decisions through inclusive contributions of others

Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
Utilize reports on B2B referrals to optimize the referral business of Thrive’s emergency, specialty, and urgent care hospitals
Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
Support the opening of new emergency, specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
Operate local marketing efforts within budget

Leading with Your Heart

Interpersonal aspect of leading with Emotional Intelligence (EQ), effective use of influence, working together constructively and creatively

Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals with a focus on local vet relations, such as local CE events, lunch & learns, in-person rDVM outreach, rDVM events
Foster a sense of belonging and collaboration among the hospitals in their region
Support hospitals’ leadership with empathy and with a solution-oriented approach
Balance hospitals support, consumer and referring veterinarians’ needs

Leading With Your Hands

The art of bringing people together to leverage their skills, talents, and knowledge to achieve a common purpose with greater results

Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
Collaborate with hospital leadership and vet relations representatives to drive hospital growth
Create a network of Veterinary Referral Representatives that collaborate and share best practices to scale vet relations nationwide
Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects, including supporting vet relations materials and toolkits

Key Qualifications:

5+ years’ experience in field, regional and veterinary referral marketing
Knowledge of key marketing and omnichannel advertising principles
Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
Solution-oriented and able to troubleshoot
Experience with project management
Organized, collaborative, self-starting, and strong communication (written and verbal) skills
Able to analyze work for improvements, solicit and incorporate feedback
Able to foster relationships with key stakeholders based on trust
Knowledge of veterinary industry is required

Apply today!

At Thrive Pet Healthcare, we celebrate and embrace the uniqueness and diversity of our team members, pet parents, and pets. We strive to create a diverse, equitable, and inclusive culture where all team members belong and feel empowered.

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