Paid Media Manager - Remote
About Thriveworks
Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, and was founded by and is still led by clinicians. Having just launched a new vision to be America’s most valued mental healthcare company, where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care to heal and thrive in life, this company is ready for a new chapter.
About the Job
We are seeking a skilled and results-driven Paid Media Manager to oversee and optimize paid advertising campaigns across various platforms, including Bing Ads, Google Ads, Meta Ads, and affiliate networks. The ideal candidate will have a deep understanding of paid media strategies, a strong analytical mindset, and the ability to manage multiple campaigns while driving ROI and achieving marketing goals.
Key Responsibilities
Paid Media Strategy and Management
Develop and implement comprehensive paid media strategies to meet business objectives, including lead generation, revenue growth, and brand awareness.
Manage campaigns across Google Ads (Search, Display, YouTube), Bing Ads, Meta Ads (Facebook/Instagram), and affiliate platforms.
Plan and execute A/B tests for ad creatives, audiences, and bidding strategies to maximize performance.
Create tailored ad strategies to drive engagement and conversions.
Campaign Optimization and Performance
Monitor, analyze, and optimize campaign performance against KPIs.
Adjust bids, budgets, and targeting to ensure optimal performance and ROI.
Leverage automation tools and AI features within platforms like Google and Meta to enhance campaign efficiency.
Continuously refine landing pages in collaboration with the product and content teams to improve conversion rates.
Affiliate Marketing
Help manage affiliate partnerships and networks, ensuring consistent lead flow and profitability.
Negotiate affiliate terms, commission structures, and promotions to attract and retain high-performing affiliates.
Analyze affiliate performance metrics and provide recommendations for improvement.
Reporting and Analysis
Create and present detailed campaign reports with insights, trends, and actionable recommendations.
Track and attribute campaign performance across all platforms using tools like Google Analytics, Looker Studio, or similar.
Analyze competitors’ paid media strategies and recommend improvements.
Collaboration
Partner closely with content, creative, and development teams to ensure cohesive messaging and branding across campaigns.
Stay up to date with the latest platform changes, tools, and paid media trends to maintain a competitive edge.
Train junior team members and provide guidance and added support on campaign execution and optimization
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3-5 years of experience managing paid media campaigns across Google Ads, Bing Ads, Meta Ads, and affiliate marketing platforms.
Proficiency in analytics tools such as Google Analytics, Looker Studio
Strong knowledge of keyword research, audience targeting, and ad placement strategies.
Experience with conversion tracking, UTM implementation, and attribution modeling.
Advanced Excel skills and experience working with data visualization tools.
Certifications in Google Ads and Meta Ads are highly preferred.
Exceptional analytical and problem-solving skills.
Strong project management skills and ability to manage multiple campaigns simultaneously.
Attention to detail and ability to spot trends in data.
Excellent communication and collaboration skills.
A creative mindset to develop impactful ad creatives and messaging.
Benefits
An amazing team culture
Professional development & advancement opportunities
401K with a 3% employer match
Healthcare, Dental, Vision, and life insurance benefits
Paid time off and paid holidays
Professional EAP program for team members & household
Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance
Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!
Physical demands for Thriveworks positions may include being sedentary for long periods of time. Entering text or data into a computer by means of a traditional keyboard is also a requirement.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
Interested in joining Team Thriveworks? We're thrilled to meet you!
With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:
If you see a scam related to Thriveworks, please report to infosec@thriveworks.com. You can contact employment@thriveworks.com with any questions or concerns.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.
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