Senior Manager, Product Marketing

Who We Are

At Lucet, we are industry leaders in behavioral health, dedicated to helping people live healthy, balanced lives. Our purpose is to advocate for and improve the overall well-being of those we serve, through balanced treatment of the mind and body.

When you join Lucet, you become a valued member of our team, serving more than 15 million people across the U.S. Our employees have a passion for helping others - and it shows. From entry-level employees to senior leaders, we are inspired by our members, putting them first in everything we do. From day one, you'll see firsthand the impact you have on our members, knowing you can make a true difference in their lives.

Why join our team at Lucet?

We are a team of collaborative and hard-working professionals working to improve behavioral health outcomes working in a fast-paced and changing environment. At Lucet, no two days are the same. If you find joy in meaningful work and delivering excellent results, we encourage you to apply!

Benefits

We are looking for top-tier skills and experience in our remote-work environment and that’s because we offer top-tier compensation and benefits, which include:

• Annual compensation between $128,000 - $150,000, PLUS an annual performance-based, discretionary incentive. Compensation is dependent on non-discriminatory factors including but not limited to an applicant's skills, education/degrees, certifications, prior experience, market data, and other relevant factors.
• Full Health Benefits – Medical, Dental, and Vision
• 401(k) with competitive employer match
• Company paid life and disability insurance, wellbeing incentives, and parental leave
• Professional development opportunities and tuition reimbursement
• Paid time off including paid time off for volunteering
• Opportunity for meaningful growth, both personally and professionally, where your unique background and experience is welcomed and valued.
  
  

What You Will Do - Essential Functions

The Senior Manager, Product Marketing is responsible for managing the value proposition for our behavioral health, EAP, and/or other product portfolios. The individual will lead efforts to improve the digital experience, manage external vendor relationships, and collaborate with cross-functional teams to design and implement new features, enhancements, and integrations as well as develop and maintain value proposition messaging. This role will also focus on developing and implementing a strategic roadmap, driving product development initiatives, and ensuring its success through comprehensive reporting and analytics.

• Marketing Management
• Own and oversee the product marketing strategy for the relevant product/service line, including market research, personas, value proposition, growth strategy, and go-to-market (GTM) plan.
• Own and execute product/service line growth initiatives. Utilize analytics tools to report on outcomes and generate insights and actionable recommendations for continuous improvement.
• Asset management of product/service line value drivers, outcomes, metrics and claims for a cohesive messaging strategy across sales enablement and general collateral.
• Partner with the product, operations, clinical, and commercial teams in support of go-to-market planning, including pricing, packaging, communications, and campaigns.
• Project Leadership and Cross-Functional Collaboration
• Act as project manager for product launches, large cross-team marketing campaigns and new projects that are assigned to the product marketing function.
• Collaborate with Lucet’s Product team to support product development initiatives by gathering market requirements and defining product features. Influence the product roadmap based on market trends, customer feedback, and business needs.
• Collaborate with all areas of the business to brainstorm and bring new, innovative strategies to fruition that drive growth and revenue for the relevant product/service line.
• Exhibit flexibility and willingness to take on new responsibilities and assignments as they are identified and to assist with various ad hoc projects as needed.
  

Who You Are

Required Qualifications

• Bachelor’s Degree, ideally in Marketing or Business Administration.
• 5+ years of Project Management, Product Marketing and/or Product Management experience.
• Evidence of launching products and delivering measurable growth (e.g., topline impact, segment penetration, market share growth)
• Experience in managing vendor relationships and working with cross-functional teams to deliver high-quality digital products.
• Ability to communicate cross-functionally with internal and external stakeholders.
• Must be proactive, self-driven, organized and detail oriented.
• Strong time and project management skills are essential, along with the ability to work in a tight deadline-driven environment.
• Proficient in CMS and analytics platforms (Salesforce, WordPress, Hubspot, Google Analytics, Tableau) and reporting tools to derive insights and recommendations.
• Proficient in Microsoft Office (with an emphasis on PowerPoint and Excel).

Someone who embodies our values by:

• Serving everyone with compassion and leading with empathy.
• Stepping up and creating value by taking charge and acting when there is an opportunity.
• Adapting in a changing world by recognizing our responsibility to be agile and respond quickly.
• Nurturing growth and belonging by respecting and celebrating everyone for who they are.

Competencies

• Deep understanding of marketing strategy
• Innovation planning and execution.
• Excellent written and verbal communication skills.
• Effective and influential presenter.
• Highly analytical approach and critical thinking.
• Ability to lead and communicate cross-functionally with internal and external stakeholders.
• Goal oriented and focused on driving results in a fast-paced environment.
• Attention to detail and quality review.
• Working Conditions:
• Work is performed indoors in a remote, home setting or typical office environment - not substantially exposed to adverse environmental conditions.
• Frequent exposure to VDT screens, video calling, headphones, and computers.
• Physical demands include constant ability to remain in a stationary position, move about inside an office or remote setting, able to communicate and exchange information with others, able to inspect information, and able to perform repetitive motion with arms and fingers.
• Mental demands include constant ability to interpret data, problem solve, make decisions, and organize and plan.
  
  

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

This position will accept and review new applications and resumes no less than 5 business days after the original posting date and may remain open an extended period of time with no set end date based on the level of interest.