Who We Are
Fitronics are a software brand with a portfolio of cutting-edge solutions to increase member retention and reduce admin time for leisure-based organisations. The Fitronics brands include, TRP, CoursePro, Strive, Consult and our most recent addition, Intelligent Accounting.
Where it all Started
The Fitronics brand story started with ambitious Bath University graduate, Alistair Rollins in 1999, who was passionate about transforming services across gyms. During his studies, he built an innovative algorithm which identified leisure members who were at risk of cancelling. The demand for his system developed on a national and global level with sales soaring across the sector.
In 2011, Jonas Software acquired his business to help gyms with their growth and to reduce member attrition. Today, ‘The Retention People’ (TRP) are leading researchers in health club member retention who use research to drive the development of effective retention solutions. These include digital products, retention processes and training packages that improve the member experience.
During the purchase of TRP, Jonas Software doubled their gain and acquired CoursePro from two young entrepreneurs with a passion for sports and technology, Pete Walker and Ross McCaw.
The duo worked hand-in-hand at their local leisure centre and found the traditional methods of class registration and payments time consuming, problematic and outdated.
At a time where manual re-enrolments had queues out of the door and class bookings were restricted to certain days, they developed a flexible system for teachers to use on poolside to monitor attainment, registrations, online bookings, and payments.
From idea to execution, they made their vision come to life by writing code and developing the system in the reception area at their leisure centre based in Taunton where it was tested in real-time.
CoursePro was successfully launched and was the first of its kind. It changed the way Sports Clubs managed admin, and the revolutionary tool caught the interest of operators.
In 2011, Jonas Software seized an opportunity and purchased the CoursePro software which is now used by thousands of leisure centres worldwide.
The role:
We’re seeking a talented Marketing Manager to join our team on a maternity cover basis. This role is perfect for a highly motivated individual who can step in and take ownership of our marketing efforts, with a particular focus on lead generation and campaign execution. You will be responsible for driving brand awareness, planning and organising events, creating campaigns and collaborating with both internal and external teams to create impactful marketing initiatives.
Key Responsibilities:
Lead Generation & Marketing Campaigns
Develop and execute lead generation campaigns to expand our customer base.
Ensure the creation of effective promotions and campaigns to drive lead generation with our existing customer base.
Work closely with the sales and product teams to develop targeted campaigns and communications.
Event Management
Book external events and co-ordinate the team, organise merchandise, promotional offers and stand designs where applicable.
Plan and organise our very own customer events throughout the year, collaborating with partnerships, consultants, and the sales team.
Public Relations & Content Management
Act as a liaison between our internal team and our PR agency to assist with creating compelling stories, ads, and editorials for publishers and magazines.
Collaborate with the PR agency to share key milestones and create impactful stories throughout the year.
Co-ordinate content marketing such as quarterly customer newsletters.
Co-ordinate monthly webinars and post webinar feedback surveys. Work with the wider internal team to brainstorm topics, set up webinar registration links, brief designs and promote to customers via email communications
Social Media & Brand Presence
Manage the Company’s social media presence.
Expand the Company’s social reach through social media channels
Collaboration with Internal and External Teams
Attend key company meetings, including roadmap meetings, and present the marketing department's contribution.
Manage External Digital Marketing Specialist: Co-ordinate with our external Digital Marketing Specialist based in Lahore through regular meetings. Delegate work, ensuring the website is consistently updated with the latest information, and optimise SEO. Collaborate to improve the website, lead forms, and other digital elements. Delegate small design projects when necessary, providing constructive feedback.
Manage External Graphic Designer: Collaborate with our external graphic designer throughout the year, creating detailed design briefs and providing feedback for improvement. Track hours used and ensure work is completed in a timely manner.
Research Project Management
Work with consultants and partner companies to advance an ongoing research project.
Ensure timelines and deadlines are met, and that research reports are well-designed, digestible, and accessible to customers and the industry.
Customer Retention & Loyalty Programs
Work with the National Accounts and Key Accounts Manager to delight customers and improve retention, ensuring we continue to add value for our existing client base.
Budget Management
Manage the budget for the marketing department, ensuring spend is on track.
CRM Transition Support
Assist in the transition from Salesforce to Zoho CRM.
Support the Project and Business Systems Manager with marketing requirements related to the new CRM system, ensuring data is up-to-date and marketing functionalities are optimised.
Job Qualifications:
Degree in Marketing or a related field, or equivalent relevant industry experience
Proven experience in a marketing role, demonstrating a strong understanding of marketing principles and practices
Experience in lead generation campaigns, social marketing, SEO, event management
Strong content writing skills, with content samples required to demonstrate writing capabilities.
Organised and self-motivated.
Ability to work effectively in a fast-paced environment and meet deadlines.
Experience working with Salesforce/Zoho
Knowledge of SEO best practices for creating content across websites, blogs, and social media.
BENEFITS
Life Assurance 4x base salary
Vitality Private Health Insurance
Medical Health Insurance
Cashplan
Personal Travel Insurance
Cycle to Work scheme
Electric/Hybrid Vehicle scheme
Discounted gym membership
My Premier Benefits (discounted high street retailers)
ENHANCED BENEFITS
25 days annual leave
10 days rolling sick plan, including extended illness pay
Pension 5% EE and 4% ER (increases after 3 years to a max of 6%)
MUCH MORE THAN A BENEFIT
Career progression and individual career path support
Internal Learning & Development programmes
Annual awards ceremony and Company event (JABAs)
Employee Assistance Program (EAP) and Mental Health First Aiders to support you
Refer a friend scheme – up to £4,000 for each successful referral
Join communities and collaborate with your colleagues through our internal networking events
OUR DEIB COMMITMENT
Our people define us and, at Jonas, we believe that diversity in all its forms enriches our organisation and drives innovation. We actively seek to create an environment where all employees feel valued, heard, and empowered to contribute their best work. We do not discriminate on the basis of any protected characteristic and are dedicated to providing equal opportunities for all. Come and be part of a team where your unique background and experiences are celebrated!
FLEX WORKS CULTURE
Here at Jonas Software UK & Europe, we see flexibility as a game-changer. We truly believe that working flexibly together helps to increase our innovation, growth and productivity, as well as supports our employees’ wellbeing and helps to provide great places to work.
For most roles, the following types of flexibility are usually possible: working location, number of hours/days worked, different start and finishing times, flexible lunch break arrangements, agreed core hours, flexible hours, an element of working from home, compressed hours.
Many of our employees work flexibly in many different ways, including part-time. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
For this role we are open to discussing the possibility of reduced hours, remote working, flexible start and finish times, or compressed hours.
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.
Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.
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