Email Marketing Specialist (ZR_18776_JOB)

This is a remote position.

• Monday to Friday
  
• 40 hours per week
  
• 8 AM - 5 PM Phoenix, AZ (11:00 PM - 8:00 AM Manila time) (Including 1 hour unpaid break)
  

While we operate as a predominantly virtual company, we will soon open an office in Phoenix, Arizona, adopting a hybrid work approach for our AZ-based employees. This blend of remote and in-person work offers flexibility to suit diverse lifestyles, reflecting our commitment to work-life balance. We emphasize autonomy, empowering each team member to tailor their work approach for optimal productivity. 

Key Responsibilities and Performance Metrics:

1. Email Newsletter Production:
   

• Key Performance Indicators (KPIs): Accuracy of Content (≥ 99%), On-Time Delivery (≥ 95%), Email Bounce Rate (≤ 1%)
  

• Expectations:
  

• Input, format, test, and schedule email newsletters using ActiveCampaign or other relevant ESPs, ensuring content accuracy and timely delivery.
  

• Maintain newsletter quality by rigorously testing across devices and platforms.
  

• KPIs: Collaboration Satisfaction (≥ 4.5/5 from peers), Newsletter Performance Uplift (≥ 10% improvement in open/click-through rates)
  

• Expectations:
  

• Work closely with the Engagement and Audience Retention Specialist to ensure newsletters follow email marketing best practices and align with overall marketing strategies.
  

• Adapt and implement feedback for continuous improvement of email performance.
  

• KPIs: Report Accuracy (≥ 99%), Timeliness of Report Delivery (≥ 95%), Metric Improvements (≥ 10% improvement in open rates and CTRs)
  

• Expectations:
  

• Track and analyze email performance metrics such as open rates, click-through rates (CTR), and bounce rates. Provide actionable insights to the Engagement and Audience Retention Specialist.
  

• Make data-driven recommendations to enhance the effectiveness of B2B and B2C email campaigns.
  

• KPIs: Process Efficiency (Reduction in Production Time by ≥ 15%), Error Rate (≤ 1%)
  

• Expectations:
  

• Identify opportunities to streamline the email production workflow, including content flow, testing procedures, and template updates.
  

• Propose and implement enhancements to the production process to improve efficiency and output quality.
  

• KPIs: Issue Resolution Time (≤ 24 hours), CRM System Downtime (≤ 1%)
  

• Expectations:
  

• Address and resolve any CRM or email production issues promptly, ensuring minimal disruption to the newsletter schedule.
  

• Maintain smooth operations in newsletter production by troubleshooting technical problems.
  

• As part of this role, you will take a lead in improving our newsletter strategy, with a strong emphasis on driving growth and enhancing subscriber retention. 
  

• You will be responsible for developing and executing strategies to increase our newsletter subscriber base, optimize engagement, and reduce churn. 
  

• This includes analyzing performance data, implementing A/B testing, and exploring new distribution methods to ensure that our newsletter remains a key driver of audience growth and loyalty.
  

Requirements

• 3+ years of experience in newsletter design and email marketing strategy, with hands-on experience using ActiveCampaign or a similar platform.
  

• A portfolio showcasing impactful newsletters tailored for diverse audiences.
  

• Strong attention to detail with proven project and time management skills.
  

• Experience Familiarity with CRM systems and production workflows.
  

• Positive, collaborative interpersonal skills.
  

Benefits

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job