Marketing Manager (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our Client is a Northern California staffing agency with nearly 30 years of experience connecting top talent with leading organizations. They specialize in tailored staffing solutions across various industries, offering services like temporary staffing, direct placement, and payroll management. Known for their integrity and personalized approach, they foster growth, collaboration, and meaningful impact for both clients and employees.

About the Role

The Marketing Manager is responsible for strategic level decisions within the marketing department, training and development of marketing interns and coordinators, and macro-level coordination with other senior managers.

What you’ll do

• Expert proficiency in all marketing software and programs, including: Pardot, Salesforce, ABD, Buffer, Zopto, Linkedin, Resume databases (indeed, facebook, etc)

• Intermediate Salesforce administrator capabilities

• Allocate marketing budget by campaign

• Hire, train and manage all marketing coordinators and marketing interns

• Maintain relationships with Marketing vendors

• Work with VP of Sales for coordinated ABM campaigns

• Strong understanding of staffing industry, competition, and BOLT niche

• Ensure brand consistency and accuracy across all online platforms, including Google, Yelp, Glassdoor, Indeed, Social Media, and company website

• Perform analytics on marketing campaigns and the impact of overall marketing budget

• Make analytics and KPI recommendations to senior management

• Look for BPI opportunities for BOLT clients and applicants throughout each stakeholder’s respective journey

• Engage with other businesses for cross-brand marketing opportunities; drive partnerships with other companies to increase BOLT’s exposure to potential clients and applicants

• Participate in budget process with upper management, determine annual marketing budget

• Distribute marketing budget to various campaigns; accountable for strategy, execution, and tracking of paid and free marketing channels

• Engage in long-term strategic discussions with upper management

• Oversee multi-year marketing initiatives

• Ultimate accountability for KPI growth in marketing department, increasing sales