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Innovations Marketing Manager - Global FMCG

Remote: 
Full Remote
Work from: 
Philippines

Offer summary

Qualifications:

Degree in Marketing, Business Administration or related field, Proven experience in marketing management within FMCG, Strong understanding of consumer behavior and market trends, Exceptional leadership and team management skills.

Key responsabilities:

  • Identify target consumers through analysis
  • Lead creation of Big Ideas and Campaign Concepts
Michael page logo
Michael page Large https://redirect.michaelpage.com/mp-home
5001 - 10000 Employees
About Michael page
Welcome to the Michael Page global company profile. Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents. While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal. Our teams are broken down to focus on industry, assignment type, salary level and location, so your hiring requirements or job search will all be handled by a specialist who knows your sector inside-out. We are confident that our expertise can add value to your recruitment or job search process – get in touch to find out more.
See more Michael page offers

Job description

  • One of the largest FMCG companies globally
  • Competitive salary package


About Our Client

Our client is a large organization in the FMCG industry. Recognized for its commitment to innovation and quality, they have a strong presence in the market and a wide range of products that cater to diverse consumer needs.

Job Description

  • Identify target consumers through comprehensive analysis of attractiveness and ability to win. Develop deep consumer insights, including their perceived value of relevant brands.
  • Define or refine the Brand Essence, ensuring it aligns with the broader strategic business unit vision. Ensure that the Brand Essence is consistently reflected in all brand messaging and actions.
  • Deliver product experiences that meet or exceed consumer expectations, both nutritionally and sensorially.
  • Ensure the brand makes a meaningful impact in three key areas: individuals & families, communities, and the planet.
  • Lead the creation of Big Ideas and Campaign Concepts, integrating them into engagement strategies that deliver compelling and rewarding brand experiences for target consumers. Identify opportunities for above-market campaigns.
  • Drive collaboration with communication agencies, ensuring that all brand communications enhance the company's reputation and reinforce brand values.
  • Understand shopper behaviors and motivations, helping design shopper experiences that delight consumers and drive engagement. Develop shopper strategies for the brand portfolio, provide recommendations on pricing, promotional strategies, and SKU selection for key channels and customers.
  • Oversee the development and execution of strong, integrated brand and communication plans that support the overall market business strategy.
  • Track and analyze brand performance and health metrics, ensuring alignment with business goals.
  • Assess the business impact of brand activities, prioritizing investments that drive the most value.
  • Demonstrate leadership in fostering team development and collaboration.
  • Develop, update, and implement the brand's digital strategy in alignment with local, regional, and global stakeholders. Drive execution of key digital initiatives throughout the Consumer Experience Framework.
  • Oversee the tracking, performance measurement, and benchmarking (both internal and external) to ensure the achievement of the brand's purpose and objectives.


The Successful Applicant

A Successful Marketing Manager Innovations Should Have

  • A degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing management and product development in the FMCG industry.
  • Exceptional leadership and team management skills.
  • Strong understanding of consumer behavior and market trends.
  • Excellent communication and presentation skills.
  • Ability to work cross-functionally and build strong relationships


What's on Offer

  • A vibrant and innovative company culture.
  • Opportunity to lead and develop new products
  • Comprehensive benefits package
  • Hybrid work set up; office in Makati


This is a fantastic opportunity to drive innovation in the segment for a leading FMCG company. If you are a strategic thinker with a passion for innovating, we encourage you to apply.

Contact: Lyca Arellano

Quote job ref: JN-122024-6615916

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer InsightsMarketing ManagementDigital Strategy DevelopmentBrand ManagementMarket AnalysisShopper MarketingCampaign ManagementProduct Design

Other Skills

  • Team Management
  • Collaboration
  • Communication
  • Leadership
Are you interested?

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