Brand Manager

Permanent, full-time opportunity

Location - Remote (Canada)

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney. Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.

Who we hope to find:

PurposeMed is looking for a Brand Manager who can oversee creator partnerships, out-of-home media buys, experiential marketing, and events for the Freddie brand. Reporting to the Director of Brand, you will lead brand marketing initiatives that aim to build brand awareness and trust for the Freddie brand across Canada and the USA.

In this role, you’ll make an impact by:

• Contributing to our brand awareness and integrated campaign strategy
• Overseeing creator content execution, including creator selection, negotiation, reviewing content, managing feedback for edits, processing payment, and measuring results
• Identifying and executing out-of-home media buys, including sourcing and negotiation, budgeting, briefing our creative team, and sharing results
• Leading marketing events that build deep, meaningful bonds with the LGBTQ2S+ community and build advocacy for our brand 
• Testing and developing new marketing channels, including expanded out-of-home campaigns, creator partnerships, ambassador/affiliate programs, and experiential activations
• Collaborating with the Growth team to conduct geo-targeted holdout tests that measure brand impact and ensure assets are leveraged for both brand and performance campaigns
• Overseeing our budget tracker to help the team effectively manage spend

We need someone who has:

• 5+ years of experience in marketing, event coordination, or a related field
• A track record of developing integrated marketing campaigns that build brand and drive performance
• Experience in creator/influencer marketing and managing relationships with content creators
• A background in event planning and coordination, especially in the context of brand promotion
• Proven experience in social media management and analytics
• Experience in a performance-oriented, consumer-focused company with a proven track record of success
• Demonstrated ability to drive significant business outcomes through brand marketing in a high-growth B2C business
• Willingness to get their hands dirty; we are a scrappy team who moves quickly and seldom rely on outside agencies to support our work–we are looking for someone to help execute on the programs they develop
• A nose for value; the ability to prioritize initiatives across multiple areas of a business, based on urgency, importance and potential impact
• A passion for PurposeMed’s mission and solving healthcare challenges for underserved communities

It would also be great if you have:

• Experience overseeing marketing campaigns across Canada and the USA
• Familiarity to healthcare; its advertising regulations and consumer behaviours

Compensation:

• $96,000-$113,000 CAD / year
• Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
• The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!

Do you think you could be our next Brand Manager? We look forward to seeing your application!

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