Regional Sales Manager - Western United States

Regional Sales Manager

Reports to: Director of Sales

Who We Are:

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of private label products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities. 

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

The Regional Sales Manager will be responsible for driving sales growth, managing client relationships, and leading a team of account managers within their designated geographic region. This role requires a strategic leader with expertise in healthcare product sales, strong negotiation skills, and proven experience in managing and developing high-performing sales teams. This role is an ideal fit for a motivated, strategic, and experienced sales leader with a passion for healthcare innovation and a proven track record of achieving results through strategic planning, team leadership, and client relationships.

What you will do:

• Sales Leadership: Develop and execute the regional sales strategy to achieve or exceed assigned revenue goals.
• Team Management: Recruit, train, mentor, and lead a team of sales representatives to ensure alignment with organizational objectives and sales targets.
• Market Analysis: Monitor market trends, customer needs, and competitor activity to identify opportunities for growth and adjust strategies accordingly.
• Client Relationships: Build and maintain relationships with key customers, healthcare providers, distributors, and decision-makers within the assigned region.
• Performance Monitoring: Set individual and team sales goals, analyze performance metrics, and implement corrective action plans as necessary.
• Cross-Functional Collaboration: Work with marketing, operations, product development, and other internal departments to align strategies and ensure customer satisfaction.
• Forecasting & Reporting: Prepare accurate regional sales forecasts and provide timely reporting to senior management on progress toward goals.
• Contract Negotiations: Lead key contract negotiations with major clients and partners to ensure mutually beneficial agreements.
• Training & Development: Facilitate continuous professional development and training for the sales team to ensure optimal product knowledge and selling skills.

What you will need:

• Education: Bachelor’s Degree in Business, Marketing, or a related field. Master’s degree preferred.
• Experience: Minimum of 5-7 years of experience in healthcare sales, with at least 2 years in a managerial or leadership role.

Skills:

• Proven ability to lead a sales team and achieve revenue goals
• Strong knowledge of the healthcare product market, including trends and customer needs
• Excellent communication, presentation, and negotiation skills
• Strategic thinker with strong planning and organizational capabilities
• Proficiency in CRM tools and reporting systems
• Attributes: Strong leadership, problem-solving ability, adaptability, and a results-driven mindset.

Benefits: 

• ALL benefits are effective day one of employment
• Medical, Dental, Vision
• Generous PTO policy and paid holidays
• 401k match
• Flexibility with work from home
• Scholarship reimbursement 
• Paid parental leave 
• Paid short term disability leave
• Health and wellness program
• Employee discount program within our family of companies

Working Conditions:

• Travel is required at 50% depending on market and client needs.
• Remote flexibility may be available based on the organization’s policies.  Living in the region is necessary.