Paid Advertising Manager

The Pond Guy's marketing team continues to grow and look for talent. Our team is positive, collaborative, and well-resourced with the latest technology. Additionally, we work on a wide variety of interesting projects. Looking for growth opportunities? Well, we're looking for you. Apply today!  

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products—including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. Watch now to learn more about The Pond Guy: https://qrcodes.pro/sIkmTV.

Job Description

The Paid Advertising Manager will oversee and optimize digital paid media campaigns across platforms, including Google Ads, Facebook Ads, Amazon Sponsored Ads, and more. This role involves strategizing, managing, and analyzing performance-driven advertising initiatives to drive customer acquisition, engagement, and ROI. The ideal candidate brings extensive experience in paid advertising, with a strong focus on Google Ads, along with expertise in social media and marketplace advertising. They should have a proven ability to manage budgets, enhance campaign performance, and deliver measurable results.

Responsibilities

Here are some examples of the actual work your day would include.

• Manage and oversee all paid advertising campaigns across platforms including search engines (e.g., Google Ads, Microsoft Ads), social media (e.g., Facebook Ads, Instagram Ads), and marketplaces (e.g., Amazon Sponsored Ads, Walmart Connect)
• Ensure effective audience targeting, budget management, performance analysis, and ongoing optimization to achieve business objectives
• Act as a specialist of the paid advertising channel by planning, developing, and implementing comprehensive paid ads strategies
• Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs
• A/B test a multitude of campaign variables, increasing the efficiency of campaign budgets to drive leads/conversion improvements
• Leverage analytics tools (e.g., GA4) to analyze performance, generate actionable insights, prepare comprehensive reports, and present findings to stakeholders
• Recommend landing page strategies, consult on landing page planning and optimizations, and provide analytics to measure ROAS
• Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines
• Manage, grow, and develop the paid advertising team
• Become an expert in our products to craft campaigns that authentically connect with customers and drive results
• Stay current with new advances in paid advertising, competitive landscape, keyword research, and overall digital space
• Collaborate with agencies and/or other vendors when required, including digital marketing project managers and digital marketing specialists

Don’t know about ponds? That’s ok! You’ll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of The Pond Guy’s proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• 3-5+ years in a paid advertising management role; leading and developing a team a plus
• 3+ years of experience in overseeing and monitoring paid search campaigns and KPIs
• Fluency in Google AdWords and Bing Ads
• Familiarity with Amazon Sponsored Ads and Walmart Connect platforms
• Working knowledge of social media advertising platforms
• Experience in strategizing, developing, executing, optimizing, and measuring all forms of digital paid media 
• Expertise in GA4 (or other analytics software), conversion tracking, eCommerce
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

This position requires manual dexterity for typing, sitting at a desk, and looking at a computer screen for long periods of time. In addition, portions of the training require the Paid Advertising Manager to shadow other departments that may require physical activity including lifting 25-35 pounds and standing for long periods of time.

This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creating campaign messaging, bidding strategies, creative testing, and analytics.

Availability

This is a remote position, but if you prefer onsite/hybrid, that is also available. If remote, you will be given the opportunity to visit The Pond Guy throughout the year (approximately one week per quarter). Your expected working hours will be 7:30am – 4:00pm EST Monday – Friday. 

Compensation

This is a full-time salaried position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Referral program with opportunities to earn up to $1,500 per referral
• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable and providing innovative solutions.

TPG, Inc. is not just a team, we’re a tribe. A tribe is more like a family and is ongoing.  We have fun, pursue our goals, and help each other grow. Becoming part of TPG, Inc. means more than getting a job it’s a career move. We will give you the support you need to grow with us.

Company Divisions

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects. 

Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com  

The Pond Guy, Inc. – direct-to-consumer. thepondguy.com 

The Pond Guy, Inc. – local services division. weknowponds.com 

How To Apply For Position

Step 1: Submit Resume.

Step 2: If selected for further review, you will receive a request to take a ten-minute survey. Please complete the survey within three days of receipt.

Step 3: If selected for further review, you will be contacted for an interview.

The Pond Guy, Inc. prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug/toxins test and background check.

Reference: 550000_576 Paid Advertising Manager