Insights Senior Digital Analyst

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• Lead day-to-day communications, data gathering, and driving key deliverables in the support of the Measurement Strategy for all assigned clients

• Lead the interpretation of all-cross channel models (MMM, etc.) and supporting analyses, connect to media strategy for recommendations, and align against client targets/goals

• Lead data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes and support the Client Partner team in the development of, and lead QA efforts around, client deliverables and begin to take on responsibility for incorporating findings into a broader client story

• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients’ media investment allocations

• Be a source of knowledge on analytics tools and offerings including keeping up to date with industry trends, services, and technologies

• Assist business development team by potentially joining pitches, helping create presentations for both existing and prospective clients, and educating internal teams on analytics services as needed

• Lead client calls and all other comms to manage Analytics engagement for top tier clients

• Lead periodic trainings and discussions about common client requests, and relevant new tools and technologies.

• Develop standardized processes and collateral to help streamline requests and new client work

• Assist Mgrs/Directors in the development of materials in support of their public-facing content and internal training content.

Requirements:

• 3+ years of digital marketing analytics experience with 2+ years of team management experience. Master’s degree in Business (or a related quantitative field) is a plus.

• Strong knowledge of media and all digital channels: how channels function and how they work together, metrics that matter, common terminology, etc. (SEM, SEO, Social, OTT, etc.) and experience across various verticals (DTC Retail, CPG, B2B, etc.) and conversion types (e-commerce, lead gen, in-store purchases)

• Understanding of incrementality testing outputs to inform MMM models, create media recommendations, and inform clients’ experimentation roadmap.

• Strong analytical and data analysis skills, proficient with Microsoft Office (particularly Excel) 

• Experience working with media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and advanced measurement tools/methodologies (e.g., MMM, incrementality testing)

• Understanding of basic business and financial concepts (margin, COGS, NPV, LTV, etc.) and familiarity with basic statistical concepts such as regression analysis

• SQL experience a plus

• Experience in a client-facing role, with up to 10% travel to Tinuiti offices, client meetings, etc.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.