Description
We’re growing and looking to hire a Field Marketing Specialist who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.
The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships.
About Claroty:
Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access.
Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.
Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60.
Responsibilities
As a Field Marketing Specialist, Your impact will be:
- Execute and iterate upon Claroty’s EMEA field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships
- Spearhead Claroty’s EMEA physical and digital event strategy, including but not limited to: identifying key events, roundtables, pre- and post communication, and driving attendance
- Localize marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team
- Effectively manage procurement processes and budget (regional marketing and MDF - Marketing Development Funds)
- Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels
- Manage field marketing budget and third-party vendors
Requirements
What do you need to succeed in this role?
- 3+ years experience in B2B technology marketing
- Fluent in German and English - both spoken and written word
- Understanding/experience with executing trade shows and conferences
- Experience using Salesforce - Hubspot is a bonus
- Ability to lead and execute multiple events from inception to revenue delivery
- Strong organizational skills and ability to meet deadlines
- Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment.
- Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues
- A love of travel to support activities as needed.
Why Claroty? Our Culture and Benefits:
- Claroty is a people first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment. We celebrate professional and personal successes, committed to fostering a diverse and inclusive space.
- Stability, we demonstrate continued growth over the past few years, raised over 700M$ from top tier investors, we have top tier board members and our products are sold worldwide, over 1000 customers.
- We understand the importance of maintaining a healthy work-life balance, and encourage people to take the time they need to rest and prioritize their mental and physical health. We also provide a biannual “ClaroBreak”, a company-wide long weekend shutdown so we can all rest, recharge and spend time with our loved ones.
- We care about your development. At Claroty, we prioritize excellence and uphold high professional and ethical standards. We encourage career growth and exploration within the company, facilitated by biannual performance reviews, feedback sessions, and individual development planning, complemented by professional courses.
- We believe in transparency and openness. That’s why we regularly hold company all-hands, town hall meetings, and “Coffee with the CEO” sessions. We also conduct round table sessions and employee satisfaction surveys, to keep a pulse on what matters most to our team members and make our culture the best it can be.
- While we have physical offices in New York, Tel Aviv, London and Singapore, we also embrace a hybrid working culture. This flexibility allows us to tap into a diverse talent pool and enables our team members to work in a way that suits their individual preferences and circumstances.
Claroty is an equal-opportunity employer committed to fostering a diverse and inclusive work environment for all. We encourage applications from candidates of ALL diverse backgrounds, and special accommodations are available upon request in all selection phases.
