Partner Marketing Manager

Role and Purpose

This position will report to the Director of Product Marketing.  It will be home office based and may require up to 20% travel (primarily for InterPayments and Partner events).

You convert our partners’ goals into reality. Enterprise companies seek a solution to their processing fee pain points, often reaching out to their payment partners for help. Their partners, however, provide many other services, and often need help themselves understanding the unique complications and nuances of fee recovery. You will deliver that understanding, creating messages that educate partners and their customers on the solutions they need.

Working with payment partners, you put yourselves into their customer’s shoes to determine what best addresses their needs. You provide highly targeted and, in many cases, personalized messaging. You ensure the messaging is incredibly clear, easy to consume, and addresses their needs. You educate partners on how to strategically focus and deliver that messaging so it has the highest impact on customers.

You want to make an impact. As the first partner marketing hire, you want to build partner marketing from the ground up. You are motivated by the large mission we have. You enjoy the fact that educating our partners and the market on the needs of large enterprise customers requires wearing multiple hats. You provide input into the branding, messaging, and product strategies that resonate with the needs of partners and their customers. This is a high-impact role requiring close collaboration across Marketing, Sales, and Product.

You value building trust and long-lasting relationships. You enjoy being a consultant to partners. You are deeply motivated by creating mutual success. You find satisfaction turning a partner's uncertainty or anxiety into relief. You relish the challenge of not knowing an answer but working to find one. You are a trustworthy and dependable advocate. People know they can rely upon you.

You’ll make our company better. You’ll be a foundational member of a world-class marketing team. You’ll have key input into how we and our partners engage with customers. By taking a data driven approach, you’ll uncover insights about how we should interact with those customers. You’ll be part of a collaborative team that’s most interested in building great new things that solve merchant and partner problems.

How you’ll make an impact

• Strategic Leadership: Execute and refine an efficient, comprehensive partner marketing strategy aligned with business goals, focusing on B2B SaaS.
• Content Marketing Ownership: Create, tailor, and deliver marketing content for various payment partners, each with unique branding, channels, content needs,, and customer verticals.
• Sales Empowerment: Support the enablement of the sales team as they navigate product, market, and go-to-market differences across partners.
• Events and Field Marketing: Work with the Marketing team to execute and deliver on an aggressive events calendar that includes exhibition and sponsorship. Attendance at some events is required.
• Cross-Functional Collaboration: Work closely with sales, product, and other teams to align marketing efforts with overall business objectives and foster a collaborative environment.
• Data-Driven Decision Making: Gather and leverage data and analytics to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing performance.
• Budget Management: Effectively manage marketing budgets, ensuring efficient allocation of resources across various channels and campaigns.
• Technology Adoption: Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and streamline processes, including AI-driven approaches.
• Market Research: Stay abreast of industry trends, competitor activities, and customer needs to inform marketing strategies and maintain a competitive edge.

Requirements:

• 5-6 years of B2B Enterprise SaaS-focused product/content marketing experience
• Results-oriented personality who can’t function without employing a quantitative and metrics-driven strategy
• Experimental with new strategies and technologies (including AI) to improve impact
• Prolific and charismatic written communication
• Proven ability to work cross functionally with internal stakeholders and external vendors
• Some experience with leading or supporting event and field marketing
• Proven ability to message to the various personas that contribute to an enterprise company’s buying process
• Self-starter, independent driver who can execute with minimal supervision, balance multiple activities simultaneously, and pivot quickly to achieve deadlines
• Responsible & accountable. If you say you will do it, you do it
• Attention to detail
• Proven experience in project management and external-facing roles
• Exceptional problem-solving abilities and a results-oriented mindset

Nice to Have’s

• Bachelor’s Degree
• Working knowledge of a modern website CMS
• Sales and partner enablement experience
• Previous experience in start-ups
• Payments industry experience: payment gateway, payment ISVs, etc.

Who you are

You strive to uncover complex problems and find great personal and professional fulfillment in solving them.  You can put yourself into the mindset of a customer to uncover problems before an actual customer does.  In addition, you are: 

• Team-oriented: You believe shared success and individual advancement go hand-in-hand.  We share your values.  You thrive in an inclusive, collaborative environment and hold yourself and your teammates accountable    You step up and step in when your team needs you.   
• Impact-driven: You find deep meaning and satisfaction in making an impact.  You are self-aware about what motivates you and what instills passion.  You take pride in being trusted to deliver results for your team.  You embrace a growth-mindset.  You reframe setbacks as gifted opportunities to improve.  In short, you’re a polite, ethical hustler. 
• Structured decision maker: you believe progress is rooted in a focused effort.  To know how to focus, you work hard to understand the root cause and listen to different points of view.  You prefer investigating to being right.  You first identify the core drivers of a problem and work backwards to simplify the solution.  You constantly think about 2^nd and 3^rd order effects of decisions.  In general, you are optimistically paranoid about what you don’t know. 

InterPayments’ Values:

• Customers and mission first.  The customer is at the heart of everything we do and we have an enormous obligation to help them.  We align our company, team, and individual goals with customer outcomes and our mission.  When making decisions and setting priorities, we always keep our customer’s perspective and our mission in mind. 
• Always build trust.  We focus on the long-term. We treat everyone - existing and prospective teammates, customers, partners, vendors, investors - as if we’ll know and work with them forever.  We assume good intent and empathize.  We’re always ethical, respectful, and honest.  We are responsive, reliable, and trustworthy.  We are loyal and committed to one another, our customers, and our mission.  Nothing is transactional.   
• Do the hard(er) thing.  We reject complacency and embody a growth mindset because it’s more fulfilling.  Being resilient, flexible, and adaptable is challenging.  Seeking and delivering honest feedback is hard.  Embracing open-mindedness, intellectual honesty, and respectful disagreement is tough.  Being relentlessly curious, simplifying complexity, and thinking through 2^nd/3^rd order effects of decisions takes more work.  Being highly responsive and making data-driven decisions requires more effort.  We choose to do them anyway.  We find reward in pushing ourselves and others beyond our comfort zones.