PR Communications & Influencer Manager

ABOUT LIFE360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024, across more than 170 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) employees. For more information, please visit life360.com.

This role is based in London with a hybrid model of remote and in person/office meetings (2-3 days per week).

POSITION SUMMARY

As we grow Life360 Internationally, we are looking to add an experienced PR & Comms Manager to support our expansion in the UK, Australia, Canada and Europe. Life360 has experienced proven success globally, built a strong international user base, and has a compelling value proposition around family safety and connection. We are now building out our international team to support our rapid growth.

We are looking for an experienced and passionate PR & Comms Manager who will lead the strategy and execution of PR & Comms campaigns to build awareness, protect reputation, and acquire Life360 members in our priority International Markets. You will own PR & Comms for Life360 in the UK, Australia, Canada, The Netherlands & Nordics to drive maximum reach and achieve our goal of becoming a number one brand for everyday family life. As we look to build out the world's first family safety membership, this role will play a critical role in telling our story to consumers and the business media and expanding our brand perception beyond our location sharing services. This will be a high impact role and includes deeply understanding our members, our business, defining the strategy, planning and delivering campaigns. 

This role is based in London with a hybrid model of remote and in person/office meetings and reports to the Senior Director of Marketing with a dotted line to the VP of Communications.

PRIMARY RESPONSIBILITIES

Primary responsibilities include, but are not limited to:

• Lead strategic planning and execution of all International PR initiatives
• Collaborate closely with the US Communications team to ensure strategies and messaging are aligned across all regions and markets
• Create and manage annual PR plans, including budgets, timelines, product launches and execution
• Manage key PR agency partners in each market
• Oversee pitching, media monitoring, and media results
• Social influencer outreach, negotiation and execution of campaigns
• Cultivate and maintain relationships with media and influential professionals to maximize media placements about the brand
• Proactively find opportunities to tell our brand story, including data storytelling to create a steady drumbeat of media mentions that positions Life360 as a leader in making everyday family life better
• Ensure proper brand and corporate positioning and messaging across PR placements
• You will handle all media inquiries, including those that come from outside sources and PR agencies
• Manage all interviews –including briefs, media events and press releases
• Track, analyse and report on media placements and PR campaign results against KPIs and share campaigns results that have clear insights and takeaways with actionable recommendations to improve performance
• You will partner with the Communications team to align and handle region specific crisis communications, including media inquiries, messaging, proactive planning, etc.
• Adjust strategies and tactics based on trends and feedback
• Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

EXPERIENCE/QUALIFICATIONS 

We are looking for candidates with a diverse background that will compliment the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:

• At least 5 years of Public Relations experience with a strong communications background
• Established relationships with national and local media outlets across trade and consumer press in the UK
• Strong media relations track record of landing stories in print/ digital, TV, and radio
• Superior writing and communication skills
• A hustle “can-do” attitude with a growth mindset –hunger and curiosity to dig in and find solutions to drive the business
• Experience localising an existing product to different international markets and launching PR campaigns, showing a great understanding of and passion for local nuances, and the ability to translate these into clear communications
• Effective time management, creative, analytical, and organisational skills
• A self-starter with a strong work ethic 
• Creative and able to think differently about how we market and where we market
• Strong attention to detail and project management skills

OUR BENEFITS

• Industry leading compensation
• Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
• Generous holiday options with flexible PTO
• Bi-annual company retreats
• Learning & Development programmes
• Private comprehensive health & dental insurance
• Employee assistance programme for mental well being
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

LIFE360 VALUES

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

OUR COMMITMENT TO DIVERSITY

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!