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Paid Social Manager, Brand (Contract)

Remote:

Full Remote

Contract:

Fixed term

Experience:

Mid-level (2-5 years)

Work from:

California (USA), United States

Offer summary

Qualifications:

4+ years of experience in performance marketing., Technical knowledge of Meta and TikTok ads., Strong Excel/Google Sheets skills for analysis., Advanced analytical and organizational skills..

Key responsabilities:

Develop and implement paid awareness strategies.
Analyze campaign performance and establish KPIs.

Galileo Financial Technologies Financial Services Large https://www.galileo-ft.com/

1001 - 5000 Employees

See more Galileo Financial Technologies offers

Job description

Employee Applicant Privacy Notice

Who we are:

Welcoming, collaborative and having the opportunity to make an impact - is how our employees describe working here. Galileo is a financial technology company that provides innovative and revolutionary software products and services that power some of the world's largest Fintechs. We are the only payments innovator that applies tech and engineering capabilities to empower Fintechs and financial institutions to unleash their full creativity to achieve their most inspired goals. Galileo leads its industry with superior fraud detection, security, decision-making analytics and regulatory compliance functionality combined with customized, responsive and flexible programs to accelerate the success of all payments companies and solve tomorrow's payments challenges today. We hire energetic and creative employees while providing them the opportunity to excel in their careers and make a difference for our clients. Learn more about us and why we work here at https://www.galileo-ft.com/working-at-galileo.

The role

SoFi is seeking a talented Paid Social Manager to join the Brand media team and help lead our awareness and demand generation efforts. You will play a key role in developing strategies, executing campaigns, analyzing data, and staying up on new paid social product testing.

What you’ll do:

Develop and implement the digital paid awareness strategies, influencer boosting, and demand generation strategies for SoFi's Brand and consumer financial products across major paid social platforms including Meta, TikTok, X, YouTube, and other paid social channels, while collaborating closely with our cross-functional partners to ensure alignment and maximize campaign effectiveness
Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI measurement
Work with influencer teams and vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition
Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance

What you’ll need:

4 + years experience running performance marketing campaigns on Meta and other digital channels
Technical knowledge of the Meta, TikTok, and X (formerly Twitter) ads platform (understand tracking, auction dynamics, ad products, and best practices for a variety of campaign objectives with a focus on social video/influencer marketing space)
Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau and Amplitude experience a plus)
Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
Strong communication skills and ability to present learnings with internal teams