Paid Search and Paid Social Specialist

GrowthAssistant is looking for a Paid Search and Paid Social Specialist for our growth marketing team. This teammate will play a pivotal role in executing and optimizing our paid social media campaigns across various platforms such as Facebook, Instagram, and Google. This position requires a blend of creativity, analytical prowess, and a keen understanding of digital trends to reach and engage our target audience effectively. 

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

The Role

• Manage and optimize client’s paid advertising channels on a day to day basis including launching new ads, analyzing performance and making regular adjustments.
  • Around 8 campaigns in each channel
  • $10K minimum budget monthly
  • See and report and see and recommend - but the budget approval will come from the POC but GA should report any trends observed and recommend any action items (based on experience) to improve performance
• Managing a portfolio of paid advertising channels including paid search (Google & Bing) and Paid Social (Meta Ads), in addition to other new channel experiments.
• Develop and maintain reporting for paid advertising channels to measure performance across our lead-generation efforts.
  • PowerBI - company level (data engineer who does the integrations)
  • Others are on GSheet
• Collaborate with other team members within the client’s organization to develop processes and communicate performance across our paid advertising channels.
  • Main POC is Mo, then a POC from the medical client side
  • Work with data engineers
• Work with our creative teams (both internal and external), to assist in the development of advertising creatives for your respective channels.
• Optimize and drive towards our key performance goals including lead generation and key efficiency targets including cost per lead.
• Ad-hoc tasks

The Requirements

• 2-3 years of hands on experience managing paid advertising channels; preferred channels including Paid Search, Paid Social (Meta and Google). Other channels are a plus.
• Hypothesis-driven mindset: you have a proven track record of establishing detailed experiment plans, successfully running experiments and measuring/reporting results
• Strong written and verbal communication skills: you are comfortable articulating strategies to various audiences within the organization; this includes Execs, partners and peers
• Process driven and continuously look to minimize waste and inefficiencies in your work
• Critical thinker with a bias towards action, with the ability to navigate and adapt to a fast-paced environment, the changing macro-environment and digital marketing landscape
• Strong collaborator with the ability to build relationships across the company, driving consensus and owning key decisions for paid channels
• Ability to work EST (9 AM - 6 PM) - can be flexible within the EST timezone

• PowerBI knowledge/familiarity
• Asana or any project management platforms
• MS Team for chat
• Highly inquisitive and analytical: you have experience working with complex data sets and business intelligence tools to identify and analyze data for channel optimizations; experience reporting on performance and surfacing key highlights
• Sound technical competency: you have worked with setting up or managing web pixels, event tracking, product feeds and / or measurement platforms