Email Marketing Team Lead | D2C E-Commerce | 100% Remote

At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone. 

That’s why we’re on the hunt for the Email Marketing Team Lead who’s ready to make a real impact. 

❕This role is 100% remote and you will join a team that already works from 20 different world countries. 

THE ROLE

As the Email Marketing Team Lead, you'll be a key driver in developing and executing email strategies for multiple brands. In this role, you'll spend approximately 30% of your time leading a team of two email marketing specialists, guiding them to deliver high-impact campaigns that align with overall business goals. You'll oversee the end-to-end email marketing process—from crafting engaging, targeted campaigns to analyzing performance metrics, optimizing outcomes, and making data-driven decisions.

This is a hands-on position where you'll take full ownership of email marketing across several brands, creating personalized, results-oriented experiences for a diverse customer base. 

RESPONSIBILITIES

• Lead and mentor a team of two email marketing specialists, providing strategic direction, performance feedback, and professional development to ensure high-quality work and alignment with key business goals.

• Drive results through data-driven strategies, setting clear KPIs and guiding the team to optimize email campaigns that deliver measurable improvements in engagement, conversion, and overall ROI.

• Develop and execute compelling email marketing campaigns across multiple brands, delivering personalized, results-driven content that resonates with our audience.

• Manage and segment our email list to ensure accurate targeting, growth, and optimal performance.

• Craft engaging content for email campaigns that speak directly to our subscribers, using AI tools to generate copy and collaborating closely with the design team to deliver visually compelling, relevant campaigns.

• Oversee the email marketing calendar, ensuring timely execution of campaigns within budget and aligned with business goals.

• Optimize email deliverability, engagement, and conversion rates by continuously testing, refining, and implementing Klaviyo automations.

• Collaborate cross-functionally with other teams to ensure email strategies align with broader marketing initiatives and company objectives.