Lead Product Marketing Manager

About Us

At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.

Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Our Mission

Helping companies reimagine benefits to make them delightful and easy.

Our Investors

We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.

Articles

• Founder Story - Jaclyn Chen
• Benepass Raises $20M
  
  

Candidate Resources

• Benepass | Candidate Resource Page
• Benepass Listed on Inc. Magazine's Best Workplaces of 2023
  
  

TEAM & ROLE

We're seeking a dynamic Lead Product Marketing Manager to join our rapidly growing startup in the employer benefits space. This will be a dynamic, high-impact position. As the first person in this role, you will have the unique opportunity to capitalize on the company’s early success by building the foundation of our product marketing and go-to-market enablement strategy.

Product Marketing

• Develop and execute our product marketing strategy, including positioning, messaging, and go-to-market plans
• Deeply understand product capabilities and translate into use cases pertinent for Benefits buyers
• Collaborate closely with all customer-facing teams, including Sales, Marketing, Customer Success, Benefits Solutions, and Strategic Alliances, to create compelling narratives and messaging that resonate with benefits and total rewards decision-makers, executives, and strategic partners such as benefits consultants and the broader HR tech ecosystem
• Conduct market research to identify trends, buyer personas, and competitive insights
• Collaborate with product and engineering teams to inform product roadmap and prioritization
  
  

Sales Enablement

• Design and implement sales enablement programs to equip our sales team with the knowledge and tools needed to sell effectively
• Build the toolkit to increase GTM effectiveness, directly impacting KPIs such as bookings, win and close rates, and average contract values/selling prices. This may include sales and success enablement materials such as battle cards, collateral, playbooks, demos, training, etc.
• Partner with go-to-market leadership to identify and address knowledge gaps before they become bottlenecks
  
  

Cross-Functional Leadership

• Serve as the bridge between product, marketing, and sales teams
• Analyze sales and marketing data to optimize strategies and drive revenue growth
• Present insights and recommendations to executive leadership
  
  

About You

In their first 90 days, the ideal candidate will be a self-starter:

• Learn product capabilities through embedding cross functionally across the company
• Study existing sales and marketing collateral, including extensive listening to Gong
• Map the Benefits industry in the voice of Benefits buyers and brokers/consultants
• Develop hypotheses of prioritized Benefits verticals where Benepass should focus as initial beachheads for customer acquisition – backed by compelling quantitative and qualitative evidence
• Develop roadmap for collateral and talk track creation, prioritize, and hold themselves accountable to regular delivery
  
  

Within this candidate’s first year, this person will refine their hypotheses and content library through continued learning through being in market (i.e. joining sales calls, industry research, interviewing customers, getting cross-functional perspectives). They will earn credibility internally as a strategic thought partner and be brought in to strategize individual deals with account executives, content marketing, event marketing, and overall GTM team enablement.

As this role develops, this person will not only become a strategic member of the GTM leadership team but also influence Product and Operations roadmaps.

Requirements

• 5+ years of experience in product marketing, preferably in B2B SaaS or HR tech
• Proven track record of developing successful go-to-market strategies
• Strong understanding of sales processes and enablement best practices
• Excellent communication and presentation skills
• Ability to thrive in a fast-paced, ambiguous startup environment
• Experience with employer benefits or HR technology is a plus
  
  

Bonus Skills

• Previous start-up experience
• Familiarity with US healthcare, employer benefits, insurance brokers/consultants, and/or fintech
  
  

TRAVEL

• Certain roles may involve occasional travel. You will be expected to attend company-wide on-site events three times per year.
  
  

LOCATION

• Although we operate as a 100% US Remote company, certain positions may necessitate occasional attendance at one of our offices in NY or Oakland. Additionally, some roles may require residence in specific geographic regions or time zones.
• All else equal, preference will be given to candidates based in New York City who can go into the office (near Union Square) 3x per week
  
  

Compensation

• Base: $130,000 to $175,000
• Equity
  
  

Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

What We Offer

• 95% coverage of medical, dental, and vision
• Fantastic benefits (of course 😃), including:
• $250 WFH setup
• $150/month cell phone + internet
• $100/month Wellness
• No Meeting Wednesday!
• Team Onsites 3-4 times a year
• Flexible PTO
• Work from anywhere (during standard US business hours)
  

At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.