Director of Demand Generation

MISSION

Missions are accomplished with people, driving towards a greater purpose.  Foley has been a trusted partner to motor carriers of all sizes. Our technologically advanced approach to DOT compliance automates many of the background screening and compliance requirements motor carriers must comply with- making it easier for them to onboard and retain the right driver for their business. At Foley we just don’t help our customers stay compliant – we help them thrive.   

A positive attitude is everything. At Foley, we’ve created a culture that rewards kindness, enthusiasm, and a can-do attitude. Whether we’re working together internally or helping a customer solve a problem, we approach every challenge with a sense of humor, optimism, and determination to succeed.

Director of Demand Generation

As the Director of Demand Generation, you will be responsible for developing and executing strategies that drive measurable revenue growth, working closely with our Sales and Customer Success teams to align efforts and optimize lead generation. Reporting to the Head of Growth, you will lead a high-performing team that includes Product Marketing, Program Management, and Digital Marketing functions, ensuring cross-functional collaboration and accountability for revenue marketing goals.

This is a REMOTE option - Those residing in CT, MA, SC, GA, FL, & TX are welcome to apply!

This position offers a starting salary range of $135,000-$150,000

WHAT WILL YOU DO

• Lead the development and execution of demand generation strategies to achieve revenue targets.
• Drive alignment with Sales, Customer Success, and other key stakeholders to ensure a unified approach to lead generation and customer engagement.
• Oversee Product Marketing, Program Management, and Digital Marketing teams, ensuring cohesive, data-driven execution of demand generation campaigns.
• Implement and optimize Account-Based Marketing (ABM) strategies to target high-value accounts and drive conversion.
• Utilize marketing technologies such as Salesforce, HubSpot, 6sense, and others to track, analyze, and optimize the performance of demand generation campaigns.
• Own the end-to-end lead generation process, including lead scoring, nurturing, and pipeline management.
• Drive a metrics-driven culture by defining KPIs, analyzing campaign effectiveness, and reporting results to senior leadership.
• Collaborate with content and creative teams to create high-impact marketing assets that resonate with target audiences.
• Foster an insatiable curiosity for testing, measuring, and iterating new ideas and strategies to continuously improve demand generation results.
• Stay ahead of industry trends and advancements in demand generation strategies, ensuring Foley remains competitive in a dynamic market.

WHAT WE WOULD LIKE YOU TO HAVE

• Proven experience (5+ years) in a Demand Generation or Revenue Marketing leadership role within a vertical SaaS or technology company.
• Expertise in building and executing ABM strategies and working with marketing automation and CRM tools like Salesforce, HubSpot, and 6sense.
• Strong track record of driving measurable results in alignment with revenue teams, including Sales and Customer Success.
• Excellent leadership skills, with experience managing cross-functional teams.
• Insatiable curiosity for testing, measuring, and iterating ideas to refine and optimize marketing performance.
• Data-driven mindset with the ability to analyze campaign performance and translate findings into actionable insights.
• Strong communication and interpersonal skills, with the ability to work collaboratively across departments.

WHAT YOU’LL LOVE ABOUT FOLEY

The people! Our employees and customers consistently express the best thing about Foley is our close-knit, exceptionally talented teams. Check out our customers feedback – on Trustpilot

Outstanding benefits. 3 medical plans to choose from, 2 level dental, and 2 level vision plans.  Generous vacation, sick, and personal time off.  401K plan with a match.   We’ve got your back so you can live your best life.

It’s about ideas over egos. You will have the freedom to explore new ideas and approaches in an entrepreneurial environment, supported by a collaborative team.

Professional growth. We open our roles to our employees first and encourage them to apply for growth opportunities.  Our People Operations team is available to discuss career growth and help put a plan in place, helping employees achieve the growth they crave.

Our environment! We celebrate success and believe in transparency and teamwork to get us there. We invest in collaboration tools so you can meet with your team face to face. Many of our roles are remote and we want to ensure our employees are engaged and can interact with their peers in a virtual space.

What We Do, How We Do It

Too often, companies use a piecemeal approach when it comes to screening drivers. They might use one vendor to help recruit. Another to screen. And still, another to address the complex world that is compliance. This approach is inefficient, expensive, and redundant. Not to mention, it makes it too easy for things to fall through the cracks.

At Foley, we've built a company that effortlessly manages these three areas under one roof: recruit, screen, comply. Thanks to powerful technology combined with our compliance expertise, we're able to deliver a comprehensive solution to our customers and, as a result, a better overall customer experience.

Where We're Headed

We're always developing new solutions to slay tomorrow's recruitment, screening, and compliance monsters. At the core of these solutions is our vast collection of data—and the many ways to leverage it, whether that's developing software to calculate a company's compliance risk or implementing predictive analytics to identify the best drivers.

What It's Like to Work with Us

Diving deep into a niche industry and becoming an expert . . .

Continually growing and advancing . . .

Making lifelong friends during the process . . .

That sums up what it's like to work for us. We're a 250+ person company on the verge of explosive growth thanks to our AI-powered technology—and where it's headed with predictive analytics. If you'd like to board our rocket ship, check us out:

www.foleyservices.com

Keywords:

Demand Generation Manager

Head of Demand Generation

VP of Demand Generation

Demand Generation Lead

Senior Demand Generation Manager

Demand Generation Strategist

Director of Marketing Operations

Director of Growth Marketing

Director of Lead Generation

Director of Customer Acquisition

Director of Marketing Strategy

Director of Digital Marketing

Director of Inbound Marketing

Director of Marketing Programs

Director of Marketing Campaigns