Technology Alliance & Partner Marketing Manager
Location: This role offers the flexibility of being home-based for qualified candidates in the United States
Job Summary:
We are seeking an innovative and strategic Technology Alliance & Partner Marketing Manager to lead our efforts in building and expanding relationships with key technology partners. This role focuses on developing co-marketing strategies, enhancing partner relationships, and aligning with our sales teams to drive revenue through partner ecosystems. Additionally, you will play a crucial role in supporting post-M&A integration, particularly in marketing partnerships and sales enablement, ensuring a seamless transition for new technologies or partners acquired through M&A activities.
Key Responsibilities:
Partner & Alliance Marketing:
- Develop and execute co-marketing strategies with strategic technology partners to drive joint awareness, demand generation, and lead sharing.
- Own partner relationships and serve as the primary marketing liaison, ensuring alignment of goals and messaging with key alliances.
- Collaborate with internal teams (Sales, Product, Marketing, and Business Development) to build joint solutions and integrate go-to-market campaigns with partners.
- Create partner marketing assets such as joint case studies, webinars, white papers, and solution briefs, promoting the value of combined solutions.
- Coordinate joint participation in industry events (conferences, trade shows, webinars) to increase brand visibility and partner collaboration.
Sales Enablement:
- Develop sales enablement materials (playbooks, training materials, battle cards) to help the sales team effectively communicate the value of joint partner solutions.
- Collaborate with sales teams to provide tools and resources that enable them to position and sell solutions in conjunction with partners.
- Coordinate partner sales training sessions to ensure the sales force is equipped to capitalize on joint opportunities and articulate the value of our partner solutions.
Mergers & Acquisitions (M&A):
- Support M&A activities by ensuring marketing strategies and partnerships are smoothly integrated into post-acquisition product portfolios.
- Work with cross-functional teams to identify partnership opportunities within newly acquired companies, focusing on aligning messaging and co-marketing efforts with existing partners.
- Lead post-merger marketing initiatives to ensure partner ecosystems are leveraged effectively to maximize new synergies and revenue potential.
Partner Program Management & Optimization:
- Monitor and analyze partner performance metrics to assess the impact of co-marketing efforts and optimize programs for improved ROI and revenue generation.
- Identify and onboard new technology partners that complement our product portfolio and align with business goals.
- Stay current on market trends, competitive landscapes, and emerging technologies to uncover new partnership opportunities.
Requirements:
- 5+ years of experience in partner marketing, alliance management, sales enablement, or technology marketing, ideally within a B2B or software environment.
- Proven track record in developing successful co-marketing programs and supporting sales enablement initiatives with technology partners.
- Experience in supporting post-M&A activities, particularly integrating marketing partnerships and aligning them with corporate strategies.
- Strong understanding of B2B technology ecosystems and partner channels, with experience working with technology vendors (e.g., AWS, Microsoft, Google Cloud).
- Exceptional communication and relationship-building skills, with the ability to influence internal and external stakeholders.
- Project management expertise in handling multiple campaigns, partner engagements, and post-M&A integration.
- Bachelor’s degree in marketing, Business, or related field (MBA preferred).
- Travel No travel is required in this role
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Preferred Qualifications:
- Experience working with cloud platforms, SaaS providers, or enterprise technology vendors.
- Familiarity with PRM (Partner Relationship Management) tools and marketing automation platforms.
- Experience integrating marketing functions post-M&A, with a focus on partnerships and sales support.
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About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
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As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
