Demand Generation Manager

At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes.

We are currently looking to add new talent to our growing team!

Overview 
The Demand Gen Manager is responsible for generated marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.

What You’ll Be Accountable For 

• Generating qualified marketing leads to add to our top of funnel
• Creating nurturing program to move leads through the funnel
• Working with the SDR team to convert leads into sales meetings/sales leads
• Working with Marketing Ops to report on and identify areas for conversion improvement
• Managing outside partners who help execute paid advertising campaigns
• Identifying new Demand Gen channels and programs
• Managing the Demand Gen media spend budgets
• Work with the Partner Marketing team to develop strategies to convert partner marketing events/leads to sales leads

Key Success Indicator(s)

• Marketing Leads generated monthly
• Marketing Qualified Leads
• Sales Leads/Meetings generated monthly

Your Work DNA

• Experience building and managing SEM & Paid Social programs
• Experience in B2B software marketing and experience working with partners to execute paid campaigns
• Experience building and executing SEO campaigns to drive website traffic and conversions
• Experience managing marketing campaign budgets
• Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
• Track record of delivering strong results and innovation.
• Willingness to roll up their sleeves and get stuff done.
• Exceptional verbal and written communication skills.
• Ability to work and thrive in an autonomous, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches

Your Background 

• 3-5 years experience in Marketing Demand Gen in the B2B software space
• Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
• Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
• Experience with Hubspot required
• Experience with SFDC required, experience with SugarCRM preferred
• Experience with WordPress, basic HTML, Zapier, Typeform preferred
• Knowledge of the automotive industry a plus.
• Some travel might be required.

In Return for Your Expertise, You Will Receive:

Excellent benefits including health, dental, vision, and short term disability insurance, stock options, work from home and flexible scheduling depending on job requirements, professional development opportunities, 9 paid holidays, and 15 days PTO. Home office setup support for remote employees. The chance to work for an organization that puts people first and fosters a culture of teamwork by embracing our 5 core values:

• Success Driven – We strive for excellence with continuous improvement and grit.
• Delivering Results – We deliver a high quality of work, and we don’t confuse effort with results.
• Sense of Urgency – We know our priorities and take decisive action.
• Accountability – We take extreme ownership and deal with the consequences of our actions.
• Positive Attitude – We have a positive mindset, and we enjoy what we do.
• Dynatron Software is an Equal Opportunity Employer and encourages all qualified individuals to apply.

Compensation = ( $100,000 - $120,000 )