Sr. Dir, Product Management - Firefly.com

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity  

Firefly is a new product, service, and family of creative generative AI models coming to Adobe products that offers a new way to ideate, create, and scale content. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years. 

We’re hiring a Sr. Director of Product Management to lead the Firefly site team. You and your team will define the vision and roadmap for the user experience of our generative models. You will be responsible for our Firefly site including our generative creation/ideation and editing surfaces across a variety of modalities (images, vectors, video and 3D to name a few).

What you’ll do

• Lead the product strategy for Adobe’s Firefly Website.

• Drive the strategy and roadmap for the Generative Editing, Ideation and the overall Firefly site framework. Design a modular architecture that allows reuse of patterns in native and web applications like Adobe Express, Adobe Stock, Photoshop and others.

• Develop a set of multi-modal interactions patterns that give creatives the control they need to express themselves.

• Articulate the vision in a way that resonates with diverse audiences, fostering a shared sense of purpose and direction and lead a team of high-impact product managers to bring the vision, roadmap and execution to fruition in long-lasting ways that reflect a deep sensitivity to customer needs.

• Build and lead a team of product managers who have deep experience in the industry, coaching them to achieve excellence in quality of PM artifacts (roadmaps, backlogs, PRDs) and data-driven decision making.

• Apply data-driven insights from market trends, customer feedback, and the competitive landscape to make informed decisions about product priorities. Analyze the impact of the activities and refine them as needed to create an environment of continuous learning and iteration across the organization.

• Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions. 

• Drive excellence in experience and execution across the platform portfolio in partnership with design and product marketing.

• Bring a combination of critical thinking and pragmatic delivery to yield the best short-term and long-term results through defined product requirement, prioritized features and competitive landscape.

• Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.

• Evaluate and optimize organizational structures and processes for enhanced efficiency and agility.

• Champion a sense of belonging and purpose, encouraging a strong connection to the vision and mission. Encourage a culture of continuous feedback, both formal and informal, to support individual and team development.

• Be on the lookout for strategic partnerships and M&A opportunities to bring more capabilities to Adobe. Should an opportunity present itself, the candidate should be able to build the case, bring it to the executive team and make the right relationship happen.

What you'll need to succeed

• Experience with generative AI in authoring use cases

• Proven product management leadership experience of 10+ years, including leading highly versatile and diverse teams of product managers.

• Demonstrated excellence in the areas of customer insight, critical thinking, and product innovation.

• Track record of product roadmap definition and execution.

• The inherently collaborative and leading personality that enables you to win the hearts and minds of your peers to implement a complex product roadmap.

• Proven track record of building and leading hard-working teams.

• Consistent record of deep partnership with engineering, product marketing, and design counterparts.

• A sense of urgency and ability to act quickly and decisively, possessing self-confidence to be assertive when taking a position, and not afraid to make decisions.

• Excellent communication and interpersonal skills, with the ability to influence at all organizational levels.

• Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units, and geographies

• Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $179,100 -- $382,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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