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B2B Digital Marketing Lead (all genders)

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Germany

Offer summary

Qualifications:

5+ years of experience in digital marketing, Focus on inbound lead generation strategies, Hands-on with CRM systems and analytics, Experience in B2B SaaS marketing campaigns.

Key responsabilities:

Develop and execute digital marketing campaigns
Track and optimize campaign performance using analytics

TradeLink Financial Services SME http://tradelinkllc.com/

51 - 200 Employees

See more TradeLink offers

Job description

We are TradeLink, the most intuitive and collaborative B2B SaaS logistics platform (Short Product Demo here). If you're eager to play a significant role in revolutionizing one of the most complex industries, TradeLink is the perfect place to accelerate your professional growth and development. We offer a remote-first culture with a high degree of freedom and trust, allowing you to seamlessly align your professional responsibilities with your personal life and needs.

As our B2B Digital Marketing Lead you will be the first person on the ground to set up all digital marketing activities at TradeLink. As part of our Demand Squad you will directly contribute to TradeLink's commercial growth by generating qualified leads, increasing organic traffic, and boosting brand awareness through data-driven campaigns.

🔖YOUR RESPONSIBILITIES

You own the following four core areas:

Inbound Lead Generation

You develop and execute multi-channel digital campaigns to drive high-quality inbound leads and conversion rates

You design campaigns targeting low, mid, and high-intent audiences

Marketing Nurturing

You create nurturing strategies and manage CRM campaigns to engage and move leads through the marketing funnel

You craft personalized, impactful content to guide prospects and customers across the buyer’s journey

Customer Marketing

You collaborate with our Customer Success team to run marketing campaigns and create materials aimed at customer retention and expansion

Campaign Analytics & Optimization

You track, measure, and report on campaign performance using analytics tools

You optimize campaigns and refine strategies for maximum ROI based on your data

✏️ WHAT YOU NEED TO SUCCEED

You have 5+ years of experience in digital marketing, with a focus on inbound lead generation and nurturing campaigns in B2B SaaS

You have experience in crafting targeted messaging and creating impactful content

Youre able to design compelling, customer-centric marketing campaigns tailored to varying audience intents

You have a data-driven approach to measuring campaign success and optimizing strategies and the ability to turn insights into actionable improvements

You have hands-on experience with CRM systems (e.g., HubSpot), marketing automation tools, and analytics platforms (e.g., Google Analytics) and A/B testing

You bring expertise in running campaigns on Google Ads, LinkedIn, and or other relevant channels

You're a self-starter and are looking forward to owning marketing strategies from ideation to execution

You'd love to grow with us, be the first person on ground to build our Digital Marketing function hands on, and you are passionate about early stage Start Up environments

🎉WHAT'S IN IT FOR YOU

Play a significant role in building a new type of company, a SaaS-enabled B2B network in the logistics industry backed by strong investors

Lots of flexibility due to our remote-first set-up to align your professional responsibilities with your personal life and needs.

A strong sense of belonging while working remotely from over 20 cities and multiple different countries due to our virtual office - Gather town (and optional offices in Munich & Berlin) and unforgettable company-wide offsites. Check wrap-up videos from our last offsites on our YouTube page

An extremely steep learning curve as we invest in your continuous development through, regular (360-degree) feedback cycles via Leapsome based on company and team competencies, a growth budget, and an experienced management team

A team full of passionate, motivated people who contribute to a supportive and inspirational environment

An inclusive culture and diverse teams as we firmly believe that this makes us stronger and leads to more innovative solutions.

A direct stake in the company's growth and achievements with our VSOP program

💙 Furthermore, you can read more about us and our culture here.

If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, passion for digital disruption, eagerness to learn, a collaborative spirit, and a growth mindset are most important to us.

‍TradeLink strongly believes in the power of diversity and is highly committed to providing a respectful, safe, and welcoming environment for everyone who works here or with us. In order to eliminate unconscious biases in the recruiting process, you can remove the photo from your application.

For more information on data processing in the context of applications, please see our privacy policy for the TradeLink application system.