Senior Care Marketing Specialist (ZR_18082_JOB)

This is a remote position.

Job Highlights:

• Contract: Independent Contractor
• Monday to Friday 10am-2:30pm EDT
  
• 30 minutes unpaid break
  

Client Timezone: EDT

Client Overview

Join a pioneering startup revolutionizing senior home care services. This innovative company is poised to launch next month, offering comprehensive care solutions for individuals 65 and older. With services spanning in-home care, hospital support, and retirement facility assistance, they’re set to make a significant impact in the healthcare sector.

As the Senior Care Marketing Specialist, you’ll spearhead the launch and ongoing marketing efforts for this dynamic healthcare startup. You’ll craft and implement multi-channel strategies to connect essential care services with seniors and their families. This role offers a unique opportunity to blend digital innovation with traditional outreach, creating campaigns that resonate with a diverse audience. You’ll shape brand identity, drive awareness, and play a crucial role in the company’s growth from day one.

Responsibilities

• Design comprehensive marketing strategies targeting seniors (65+) and their families
  
• Develop and manage multi-channel campaigns, balancing digital and traditional approaches
  
• Create engaging content for various platforms, including social media, websites, and print materials
  
• Explore and utilize local advertising channels, such as newspapers and community outreach
  
• Craft messaging that effectively communicates the value of our home care services
  
• Analyze marketing performance and optimize strategies for maximum impact
  
• Collaborate with the website development team to ensure cohesive marketing alignment
  
• Contribute to brand development and positioning in the competitive senior care market
  
• Manage marketing budget and resources efficiently
  
• Candidate should be able to convert successful clients into leads or customers.
  

Requirements

• Proven marketing experience, preferably in healthcare or senior care industries
  
• Strong grasp of both digital marketing and traditional advertising methods
  
• Excellent communication skills, with ability to create content for diverse audiences
  
• Proficiency in social media strategy and content creation
  
• Analytical skills to measure and report on campaign effectiveness
  
• Sensitivity to the needs and preferences of the senior demographic
  
• Ability to work independently and collaboratively in a fast-paced startup environment
  
• Creativity and adaptability to navigate the unique challenges of marketing to seniors
  
• Passion for making a positive impact in the lives of older adults and their families
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job
  
• Commissions for outstanding performance